How popular isCrayola in search?
In September 2026, there were an estimated 201K branded searches for Crayola worldwide which held steady over the last 12 months. Crayola holds 47.3% estimated Share of Search among art easel brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Crayola47.3%
Little Tikes38.9%
Hape9.5%
KidKraft4.3%
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Which art easel brands compete with Crayola?
Share of Search by month for Crayola, Little Tikes, Hape, KidKraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Crayola | Little Tikes | Hape | KidKraft |
|---|---|---|---|---|
| Oct 2025 | 48.7% | 32.7% | 12% | 6.6% |
| Nov 2025 | 43% | 35.3% | 13% | 8.7% |
| Dec 2025 | 43% | 35.3% | 13% | 8.7% |
| Jan 2026 | 47.6% | 31.7% | 14.3% | 6.4% |
| Feb 2026 | 49.5% | 33% | 12.1% | 5.4% |
| Mar 2026 | 48% | 32.3% | 11.8% | 7.9% |
| Apr 2026 | 48% | 32.3% | 11.8% | 7.9% |
| May 2026 | 45.4% | 37.3% | 11.2% | 6.1% |
| Jun 2026 | 50.4% | 33.9% | 10.2% | 5.6% |
| Jul 2026 | 50.4% | 33.9% | 10.2% | 5.6% |
| Aug 2026 | 56% | 30.7% | 9.2% | 4.1% |
| Sep 2026 | 47.3% | 38.9% | 9.5% | 4.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.3% | 201K | -18.3% | -8.6 points | |
| 2, held 2nd | 38.9% | 165K | +22.2% | +8.2 points | |
| 3, held 3rd | 9.5% | 40.5K | 0% | +0.3 points | |
| 4, held 4th | 4.3% | 18.1K | 0% | +0.1 points |
1.
47.3%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -8.6 points.
38.9%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +8.2 points.
3.
Hape9.5%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
KidKraft4.3%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Crayola and its closest rivals
How has branded search demand for Crayola changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Crayola worldwide held steady at 201K.
- Across the 12 months ending September 2026, Crayola’s estimated Share of Search among art easel brands worldwide decreased from 48.7% to 47.3%.
- Across the 12 months ending September 2026, Crayola’s estimated Share of Search among art easel brands worldwide peaked at 56% in August 2026 and was lowest at 43% in November 2025.
How did search popularity change for art easel brands worldwide in September 2026?
4 changes
In September 2026, Little Tikes gained estimated Share of Search among art easel brands worldwide, from 30.7% to 38.9%.
In September 2026, Crayola lost estimated Share of Search among art easel brands worldwide, from 56% to 47.3%.
Estimated monthly branded searches for KidKraft worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Where does Crayola compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Art supply brands | 2nd of 8 | 22.3% | Show ranking |
| Watercolor pencils brands | 2nd of 6 | 27.3% | Show ranking |
| Colored pencils brands | 2nd of 4 | 34.2% | Show ranking |
| Art easel brands | 1st of 4 | 47.3% | Shown above |
| Pencils brands | 1st of 3 | 73.1% | Show ranking |
How is Crayola measured?
Brandwave collects information about searches that people make online using Crayola’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- crayola
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Is Crayola your brand?
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