How popular isCrayola in search?
In September 2026, there were an estimated 201K branded searches for Crayola worldwide which held steady over the last 12 months. Crayola holds 27.3% estimated Share of Search among watercolor pencils brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Faber-Castell50.1%
Crayola27.3%
Prismacolor10.1%
Staedtler10.1%
Derwent2.5%Arteza<0.01%
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Which watercolor pencils brands compete with Crayola?
Share of Search by month for Faber-Castell, Crayola, Prismacolor, Staedtler, Derwent. The figures are in the table below the chart.
View monthly share of search table
| Month | Faber-Castell | Crayola | Prismacolor | Staedtler | Derwent | Arteza |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 26.4% | 9.7% | 11.9% | 3.6% | <0.01% |
| Nov 2025 | 49.8% | 27.2% | 10% | 10% | 3% | <0.01% |
| Dec 2025 | 49.8% | 27.2% | 10% | 10% | 3% | <0.01% |
| Jan 2026 | 56.1% | 20.6% | 9.2% | 11.3% | 2.8% | <0.01% |
| Feb 2026 | 52.6% | 23.6% | 10.6% | 10.6% | 2.6% | <0.01% |
| Mar 2026 | 45.7% | 30.5% | 9.2% | 11.2% | 3.4% | <0.01% |
| Apr 2026 | 46.9% | 31.4% | 9.4% | 9.4% | 2.8% | <0.01% |
| May 2026 | 46.7% | 31.2% | 9.4% | 9.4% | 3.4% | <0.01% |
| Jun 2026 | 42.8% | 34.9% | 8.6% | 10.5% | 3.1% | <0.01% |
| Jul 2026 | 46% | 30.7% | 11.3% | 9.2% | 2.8% | <0.01% |
| Aug 2026 | 50.1% | 27.4% | 12.2% | 8.2% | 2% | <0.01% |
| Sep 2026 | 50.1% | 27.3% | 10.1% | 10.1% | 2.5% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.1% | 368K | -18.2% | 0 points | |
| 2, held 2nd | 27.3% | 201K | -18.3% | 0 points | |
| 3, held 3rd | 10.1% | 74K | -32.7% | -2.2 points | |
| 4, held 4th | 10.1% | 74K | 0% | +1.8 points | |
| 5, held 5th | 2.5% | 18.1K | 0% | +0.4 points | |
| 6, held 6th | <0.01% | 40 | 0% | 0 points |
50.1%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share 0 points.
2.
27.3%
Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share 0 points.
10.1%
Held 3rd. 74K estimated branded searches, -32.7% vs prior month. Share -2.2 points.
10.1%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +1.8 points.
5.
Derwent2.5%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
6.
<0.01%
Held 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Crayola and its closest rivals
How has branded search demand for Crayola changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Crayola worldwide held steady at 201K.
- Across the 12 months ending September 2026, Crayola’s estimated Share of Search among watercolor pencils brands worldwide increased from 26.4% to 27.3%.
- Across the 12 months ending September 2026, Crayola’s estimated Share of Search among watercolor pencils brands worldwide peaked at 34.9% in June 2026 and was lowest at 20.6% in January 2026.
How did search popularity change for watercolor pencils brands worldwide in September 2026?
5 changes
In September 2026, Staedtler gained estimated Share of Search among watercolor pencils brands worldwide, from 8.2% to 10.1%.
In September 2026, Prismacolor lost estimated Share of Search among watercolor pencils brands worldwide, from 12.2% to 10.1%.
Crayola’s estimated Share of Search among watercolor pencils brands worldwide has lost ground for 3 months in a row, from 34.9% to 27.3% in September 2026.
Estimated monthly branded searches for Derwent worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026.
Where does Crayola compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Art supply brands | 2nd of 8 | 22.3% | Show ranking |
| Watercolor pencils brands | 2nd of 6 | 27.3% | Shown above |
| Colored pencils brands | 2nd of 4 | 34.2% | Show ranking |
| Art easel brands | 1st of 4 | 47.3% | Show ranking |
| Pencils brands | 1st of 3 | 73.1% | Show ranking |
How is Crayola measured?
Brandwave collects information about searches that people make online using Crayola’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- crayola
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