Blick Studio vs Crayola:Which is more popular?
In September 2026, Crayola had more branded searches than Blick Studio among art easel brands worldwide. Crayola had about 201,000 branded searches, while Blick Studio had 1,470. Crayola made up 44.6% of all art easel brand searches we track, and Blick Studio accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about art easel brands, Blick Studio appeared in four of the five answers and Crayola in none.
Who do people search for more?
Crayola, about 137 searches for every 1 for Blick Studio
Who does AI mention more?
Blick Studio, mentioned in 4 of 5 answers, Crayola in 0
Who does AI recommend more?
Blick Studio, the only one of the two named
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Top art easel brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blick Studio was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Crayola did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blick Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mabef3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Jack Richeson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MEEDEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Crayola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hape0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KidKraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about art easel brands
5 answers
Asked ChatGPT
“Which art easel brand should I buy?”
Asked ChatGPT
“What are the best art easel brands?”
Asked ChatGPT
“What's the best art easel brand for studio painting?”
Searched Google, AI Overview
“adjustable easel”
Searched Google, AI Overview
“tabletop easel”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Blick Studio or Crayola more popular in search?
This chart shows how often people search Google for Blick Studio and Crayola by name. Each line represents a brand's share of searches for all eight art easel brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Crayola, Blick Studio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crayola | Little Tikes | Hape | MEEDEN | KidKraft | Mabef | Blick Studio | Jack Richeson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 31% | 11.4% | 4.1% | 6.2% | 0.5% | 0.34% | 0.29% |
| Nov 2025 | 40.7% | 33.4% | 12.3% | 4.3% | 8.2% | 0.53% | 0.32% | 0.24% |
| Dec 2025 | 40.9% | 33.6% | 12.3% | 3.9% | 8.2% | 0.47% | 0.36% | 0.26% |
| Jan 2026 | 44.6% | 29.7% | 13.4% | 5% | 6% | 0.59% | 0.4% | 0.38% |
| Feb 2026 | 46.7% | 31.1% | 11.5% | 4.2% | 5.1% | 0.62% | 0.42% | 0.34% |
| Mar 2026 | 45.5% | 30.6% | 11.2% | 4% | 7.5% | 0.49% | 0.3% | 0.38% |
| Apr 2026 | 45.3% | 30.4% | 11.1% | 4.7% | 7.5% | 0.49% | 0.27% | 0.27% |
| May 2026 | 43.2% | 35.5% | 10.6% | 3.8% | 5.8% | 0.49% | 0.28% | 0.27% |
| Jun 2026 | 47.4% | 31.8% | 9.5% | 4.9% | 5.2% | 0.51% | 0.28% | 0.28% |
| Jul 2026 | 47.8% | 32.1% | 9.6% | 4.2% | 5.3% | 0.52% | 0.25% | 0.29% |
| Aug 2026 | 51.1% | 28% | 8.4% | 7.6% | 3.8% | 0.52% | 0.31% | 0.26% |
| Sep 2026 | 44.6% | 36.6% | 9% | 4.7% | 4% | 0.48% | 0.33% | 0.27% |
How has the Blick Studio and Crayola comparison changed over the last 12 months?
3 findings
- Crayola was ahead of Blick Studio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blick Studio’s share of searches among art easel brands worldwide moved from 0.34% to 0.33%, and its estimated monthly branded searches held steady at 1.5K.
- Across the 12 months ending September 2026, Crayola’s share of searches among art easel brands worldwide moved from 46.2% to 44.6%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for art easel brands worldwide in September 2026?
1 change
In September 2026, Crayola lost share of searches among art easel brands worldwide, from 51.1% to 44.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Blick Studio’s and Crayola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blick Studio
2 branded search terms
- blick easel
- blick studio
Crayola
1 branded search term
- crayola
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