Brandwave

How popular isHape in search?

In September 2026, there were an estimated 40.5K branded searches for Hape worldwide which is down 18.2% over the last 12 months. Hape holds 9.5% estimated Share of Search among art easel brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Crayola47.3%
  2. Little Tikes38.9%
  3. Hape9.5%
  4. KidKraft4.3%
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Which art easel brands compete with Hape?

Hape against art easel brands worldwide, by month

Share of Search by month for Crayola, Little Tikes, Hape, KidKraft. The figures are in the table below the chart.

View monthly share of search table
MonthCrayolaLittle TikesHapeKidKraft
Oct 202548.7%32.7%12%6.6%
Nov 202543%35.3%13%8.7%
Dec 202543%35.3%13%8.7%
Jan 202647.6%31.7%14.3%6.4%
Feb 202649.5%33%12.1%5.4%
Mar 202648%32.3%11.8%7.9%
Apr 202648%32.3%11.8%7.9%
May 202645.4%37.3%11.2%6.1%
Jun 202650.4%33.9%10.2%5.6%
Jul 202650.4%33.9%10.2%5.6%
Aug 202656%30.7%9.2%4.1%
Sep 202647.3%38.9%9.5%4.3%

  1. 1.Crayola

    47.3%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -8.6 points.

  2. 2.Little Tikes

    38.9%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +8.2 points.

  3. 3.Hape

    9.5%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.KidKraft

    4.3%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Hape and its closest rivals

Every comparison with Hape

How has branded search demand for Hape changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hape worldwide fell from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Hape’s estimated Share of Search among art easel brands worldwide decreased from 12% to 9.5%.
  • Across the 12 months ending September 2026, Hape’s estimated Share of Search among art easel brands worldwide peaked at 14.3% in January 2026 and was lowest at 9.2% in August 2026.

How did search popularity change for art easel brands worldwide in September 2026?

  1. In September 2026, Little Tikes gained estimated Share of Search among art easel brands worldwide, from 30.7% to 38.9%.

  2. In September 2026, Crayola lost estimated Share of Search among art easel brands worldwide, from 56% to 47.3%.

  3. Estimated monthly branded searches for KidKraft worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

Where does Hape compete?

Hape is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dolls house brands3rd of 64.5%Show ranking
Dollhouse brands4th of 66.5%Show ranking
Play kitchen brands4th of 56.7%Show ranking
Art easel brands3rd of 49.5%Shown above
Bath toys brands3rd of 412%Show ranking
Dollhouse furniture brands2nd of 419.1%Show ranking

How is Hape measured?

Brandwave collects information about searches that people make online using Hape’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hape

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How the Brand Demand Index is measured

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