Brandwave

Blick Studio vs Hape:Which is searched more?

In September 2026, Hape had more branded searches than Blick Studio among art easel brands worldwide. Hape had about 40,500 branded searches, while Blick Studio had 1,470. Hape made up 9% of all art easel brand searches we track, and Blick Studio accounted for 0.33%. These are worldwide searches for English-language branded terms.

Share of searches among art easel brands worldwide in September 2026Is Blick Studio or Hape more popular in search?
Blick Studio0.33%1.5K searches
vs
Hape9%40.5K searches

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Is Blick Studio or Hape more popular in search?

Compare the art easel brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Blick Studio and Hape among art easel brands worldwide, by month

Share of searches by month for Hape, Blick Studio. The figures are in the table below the chart.

View monthly share of searches table
MonthCrayolaLittle TikesHapeMEEDENKidKraftMabefBlick StudioJack Richeson
Oct 202546.2%31%11.4%4.1%6.2%0.5%0.34%0.29%
Nov 202540.7%33.4%12.3%4.3%8.2%0.53%0.32%0.24%
Dec 202540.9%33.6%12.3%3.9%8.2%0.47%0.36%0.26%
Jan 202644.6%29.7%13.4%5%6%0.59%0.4%0.38%
Feb 202646.7%31.1%11.5%4.2%5.1%0.62%0.42%0.34%
Mar 202645.5%30.6%11.2%4%7.5%0.49%0.3%0.38%
Apr 202645.3%30.4%11.1%4.7%7.5%0.49%0.27%0.27%
May 202643.2%35.5%10.6%3.8%5.8%0.49%0.28%0.27%
Jun 202647.4%31.8%9.5%4.9%5.2%0.51%0.28%0.28%
Jul 202647.8%32.1%9.6%4.2%5.3%0.52%0.25%0.29%
Aug 202651.1%28%8.4%7.6%3.8%0.52%0.31%0.26%
Sep 202644.6%36.6%9%4.7%4%0.48%0.33%0.27%

How has the Blick Studio and Hape comparison changed over the last 12 months?

3 findings
  • Hape was ahead of Blick Studio in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blick Studio’s share of searches among art easel brands worldwide moved from 0.34% to 0.33%, and its estimated monthly branded searches held steady at 1.5K.
  • Across the 12 months ending September 2026, Hape’s share of searches among art easel brands worldwide moved from 11.4% to 9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for art easel brands worldwide in September 2026?

1 change
  1. In September 2026, Hape gained share of searches among art easel brands worldwide, from 8.4% to 9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Blick Studio’s and Hape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blick Studio

2 branded search terms

  • blick easel
  • blick studio

Hape

1 branded search term

  • hape

How the Brand Demand Index is measured

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