Hape vs Tub Works:Which is more popular?
In September 2026, Hape had more branded searches than Tub Works among bath toys brands worldwide. Hape had about 40,500 branded searches, while Tub Works had 10. Hape made up 10.9% of all bath toys brand searches we track, and Tub Works accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about bath toys brands, Tub Works appeared in two of the four answers and Hape in one. Hape and Tub Works were each mentioned first in one of the two answers that named either.
Who do people search for more?
Hape, about 4050 searches for every 1 for Tub Works
Who does AI mention more?
Tub Works, mentioned in 2 of 4 answers, Hape in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top bath toys brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tub Works was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hape was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Hape and Tub Works were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Munchkin1st
Green Toys2nd
Mushie3rd- Hape4th
- Tub Works5th
Fisher-Price–
Skip Hop–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mushie3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Green Toys3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Munchkin3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tub Works2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hape1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fisher-Price0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Skip Hop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bath toys brands
4 answers
Asked ChatGPT
“Which bath toy brand should I buy?”
Asked ChatGPT
“What are the best bath toy brands?”
Asked ChatGPT
“What's the best bath toy brand for young children?”
Searched Google, AI Overview
“best bath toys”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“safe bath toys”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hape or Tub Works more popular in search?
This chart shows how often people search Google for Hape and Tub Works by name. Each line represents a brand's share of searches for all seven bath toys brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hape, Tub Works. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher-Price | Skip Hop | Hape | Mushie | Green Toys | Munchkin | Tub Works |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.8% | 11.3% | 11.3% | 5.1% | 2.8% | 0.66% | 0% |
| Nov 2025 | 73.1% | 9.8% | 9.8% | 4.4% | 2.4% | 0.39% | 0% |
| Dec 2025 | 75.1% | 8.3% | 10.1% | 3.7% | 2.5% | 0.4% | <0.01% |
| Jan 2026 | 66.8% | 13.4% | 11% | 6% | 2.2% | 0.64% | <0.01% |
| Feb 2026 | 61.8% | 15.2% | 12.5% | 6.8% | 3% | 0.58% | <0.01% |
| Mar 2026 | 63.6% | 12.8% | 12.8% | 7% | 3.1% | 0.62% | <0.01% |
| Apr 2026 | 64.8% | 13% | 13% | 5.8% | 2.6% | 0.63% | <0.01% |
| May 2026 | 64.7% | 13% | 13% | 5.8% | 2.6% | 0.76% | <0.01% |
| Jun 2026 | 61.5% | 15.2% | 12.4% | 6.8% | 3% | 1.1% | <0.01% |
| Jul 2026 | 65.1% | 13.1% | 10.7% | 7.2% | 3.2% | 0.77% | <0.01% |
| Aug 2026 | 63.1% | 15.5% | 10.4% | 7% | 3.1% | 0.92% | <0.01% |
| Sep 2026 | 65.9% | 13.3% | 10.9% | 5.9% | 3.2% | 0.78% | <0.01% |
How has the Hape and Tub Works comparison changed over the last 12 months?
3 findings
- Hape was ahead of Tub Works in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hape’s share of searches among bath toys brands worldwide moved from 11.3% to 10.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Tub Works’ share of searches among bath toys brands worldwide moved from 0% to <0.01%, and its estimated monthly branded searches moved from 0 to 10.
How did search popularity change for bath toys brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hape’s and Tub Works’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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