Hape vs Maileg:Which is searched more?
In September 2026, Maileg had more branded searches than Hape among dollhouse furniture brands worldwide. Maileg had about 110,000 branded searches, while Hape had 40,500. Maileg made up 10.9% of all dollhouse furniture brand searches we track, and Hape accounted for 4%. These are worldwide searches for English-language branded terms.
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Is Hape or Maileg more popular in search?
Compare the dollhouse furniture brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Maileg, Hape. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sylvanian Families | Melissa & Doug | Maileg | Hape | KidKraft | PlanToys | Le Toy Van |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.7% | 11.5% | 9.3% | 4.2% | 2.3% | 1.5% | 1.5% |
| Nov 2025 | 64% | 15.8% | 10.6% | 3.9% | 2.6% | 1.4% | 1.7% |
| Dec 2025 | 70.2% | 11.6% | 9.5% | 3.5% | 2.3% | 1.3% | 1.6% |
| Jan 2026 | 69.2% | 11.3% | 9.3% | 5.1% | 2.3% | 1.5% | 1.2% |
| Feb 2026 | 69.2% | 11.4% | 9.3% | 5.1% | 2.3% | 1.5% | 1.2% |
| Mar 2026 | 66.9% | 11% | 10.9% | 4.9% | 3.3% | 1.8% | 1.2% |
| Apr 2026 | 65.6% | 10.8% | 10.8% | 5.9% | 3.9% | 1.8% | 1.2% |
| May 2026 | 67.2% | 11.1% | 9% | 6% | 3.3% | 1.8% | 1.5% |
| Jun 2026 | 68.6% | 11.3% | 9.2% | 5% | 2.8% | 1.8% | 1.2% |
| Jul 2026 | 69.9% | 11.5% | 9.4% | 4.2% | 2.3% | 1.5% | 1.3% |
| Aug 2026 | 68% | 13.7% | 9.1% | 4.1% | 1.8% | 1.8% | 1.5% |
| Sep 2026 | 66.6% | 13.4% | 10.9% | 4% | 1.8% | 1.8% | 1.5% |
How has the Hape and Maileg comparison changed over the last 12 months?
3 findings
- Maileg was ahead of Hape in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hape’s share of searches among dollhouse furniture brands worldwide moved from 4.2% to 4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Maileg’s share of searches among dollhouse furniture brands worldwide moved from 9.3% to 10.9%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for dollhouse furniture brands worldwide in September 2026?
2 changes
In September 2026, Maileg gained share of searches among dollhouse furniture brands worldwide, from 9.1% to 10.9%.
Hape’s share of searches among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 5% to 4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hape’s and Maileg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dollhouse furniture brands
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