Crayola vs Staedtler:Which is searched more?
In September 2026, Crayola had more branded searches than Staedtler among watercolor pencils brands worldwide. Crayola was estimated to have 201K branded searches compared to Staedtler’s 74K, and held a 27.3% Share of Search versus Staedtler’s 10.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Crayola or Staedtler?
Compare the watercolor pencils brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crayola, Staedtler. The figures are in the table below the chart.
View monthly share of search table
| Month | Faber-Castell | Crayola | Prismacolor | Staedtler | Derwent | Arteza |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 26.4% | 9.7% | 11.9% | 3.6% | <0.01% |
| Nov 2025 | 49.8% | 27.2% | 10% | 10% | 3% | <0.01% |
| Dec 2025 | 49.8% | 27.2% | 10% | 10% | 3% | <0.01% |
| Jan 2026 | 56.1% | 20.6% | 9.2% | 11.3% | 2.8% | <0.01% |
| Feb 2026 | 52.6% | 23.6% | 10.6% | 10.6% | 2.6% | <0.01% |
| Mar 2026 | 45.7% | 30.5% | 9.2% | 11.2% | 3.4% | <0.01% |
| Apr 2026 | 46.9% | 31.4% | 9.4% | 9.4% | 2.8% | <0.01% |
| May 2026 | 46.7% | 31.2% | 9.4% | 9.4% | 3.4% | <0.01% |
| Jun 2026 | 42.8% | 34.9% | 8.6% | 10.5% | 3.1% | <0.01% |
| Jul 2026 | 46% | 30.7% | 11.3% | 9.2% | 2.8% | <0.01% |
| Aug 2026 | 50.1% | 27.4% | 12.2% | 8.2% | 2% | <0.01% |
| Sep 2026 | 50.1% | 27.3% | 10.1% | 10.1% | 2.5% | <0.01% |
How has the Crayola and Staedtler comparison changed over the last 12 months?
3 findings
- Crayola was ahead of Staedtler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crayola’s estimated Share of Search among watercolor pencils brands worldwide moved from 26.4% to 27.3%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Staedtler’s estimated Share of Search among watercolor pencils brands worldwide moved from 11.9% to 10.1%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for watercolor pencils brands worldwide in September 2026?
2 changes
In September 2026, Staedtler gained estimated Share of Search among watercolor pencils brands worldwide, from 8.2% to 10.1%.
Crayola’s estimated Share of Search among watercolor pencils brands worldwide has lost ground for 3 months in a row, from 34.9% to 27.3% in September 2026.
Other head-to-heads among watercolor pencils brands
Faber-Castell vs Crayola: compare search popularity
Faber-Castell vs Prismacolor: compare search popularity
- Faber-Castell vs Staedtler: compare search popularity
Faber-Castell vs Derwent: compare search popularity- Crayola vs Derwent: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Crayola’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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