Brandwave

How popular isMabef?

In September 2026, people searched for Mabef by name about 2,180 times worldwide, about the same as the previous year. These searches made up 0.48% of all global art easel brand searches, placing Mabef sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about art easel brands, Mabef appeared in three of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Mabef is the sixth most searched of 8 competitors and the most recommended in AI answers.

  1. CrayolaShare of searches 44.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Little TikesShare of searches 36.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HapeShare of searches 9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. MEEDENShare of searches 4.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. MabefShare of searches 0.48%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top art easel brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mabef was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mabef is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mabef1st
  2. Jack Richeson2nd
  3. MEEDEN3rd
  4. Blick Studio4th
  5. Crayola–
  6. Little Tikes–
  7. Hape–
  8. KidKraft–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blick Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mabef3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jack Richeson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MEEDEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crayola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hape0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KidKraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about art easel brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which art easel brands compete with Mabef?

Mabef against art easel brands worldwide, by month

Share of searches by month for Crayola, Little Tikes, Hape, MEEDEN, KidKraft, Mabef. The figures are in the table below the chart.

View monthly share of searches table
MonthCrayolaLittle TikesHapeMEEDENKidKraftMabefBlick StudioJack Richeson
Oct 202546.2%31%11.4%4.1%6.2%0.5%0.34%0.29%
Nov 202540.7%33.4%12.3%4.3%8.2%0.53%0.32%0.24%
Dec 202540.9%33.6%12.3%3.9%8.2%0.47%0.36%0.26%
Jan 202644.6%29.7%13.4%5%6%0.59%0.4%0.38%
Feb 202646.7%31.1%11.5%4.2%5.1%0.62%0.42%0.34%
Mar 202645.5%30.6%11.2%4%7.5%0.49%0.3%0.38%
Apr 202645.3%30.4%11.1%4.7%7.5%0.49%0.27%0.27%
May 202643.2%35.5%10.6%3.8%5.8%0.49%0.28%0.27%
Jun 202647.4%31.8%9.5%4.9%5.2%0.51%0.28%0.28%
Jul 202647.8%32.1%9.6%4.2%5.3%0.52%0.25%0.29%
Aug 202651.1%28%8.4%7.6%3.8%0.52%0.31%0.26%
Sep 202644.6%36.6%9%4.7%4%0.48%0.33%0.27%

  1. 1.Crayola

    44.6%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -6.5 points.

  2. 2.Little Tikes

    36.6%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +8.6 points.

  3. 3.Hape

    9%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.MEEDEN

    4.7%

    Held 4th. 21K estimated branded searches, -42.8% vs prior month. Share -3 points.

  5. 5.KidKraft

    4%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Mabef

    0.48%

    Held 6th. 2.2K estimated branded searches, -12.1% vs prior month. Share 0 points.

  7. 7.Blick Studio

    0.33%

    Held 7th. 1.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Jack Richeson

    0.27%

    Held 8th. 1.2K estimated branded searches, -5.5% vs prior month. Share 0 points.

Compare popularity between Mabef and its closest rivals

Every comparison with Mabef

7 comparisons

How has branded search demand for Mabef changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mabef worldwide held steady at 2.2K.
  • Across the 12 months ending September 2026, Mabef’s share of searches among art easel brands worldwide held steady, from 0.5% to 0.48%.

How did search popularity change for art easel brands worldwide in September 2026?

5 changes

  1. In September 2026, Little Tikes gained share of searches among art easel brands worldwide, from 28% to 36.6%.

  2. In September 2026, Hape gained share of searches among art easel brands worldwide, from 8.4% to 9%.

  3. In September 2026, Crayola lost share of searches among art easel brands worldwide, from 51.1% to 44.6%.

  4. In September 2026, MEEDEN lost share of searches among art easel brands worldwide, from 7.6% to 4.7%.

  5. Estimated monthly branded searches for KidKraft worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are Mabef’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mabef’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mabef
  • mabef easel

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How the Brand Demand Index is measured

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