KidKraft vs Mabef:Which is searched more?
In September 2026, KidKraft had more branded searches than Mabef among art easel brands worldwide. KidKraft had about 18,100 branded searches, while Mabef had 2,180. KidKraft made up 4% of all art easel brand searches we track, and Mabef accounted for 0.48%. These are worldwide searches for English-language branded terms.
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Is KidKraft or Mabef more popular in search?
Compare the art easel brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for KidKraft, Mabef. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crayola | Little Tikes | Hape | MEEDEN | KidKraft | Mabef | Blick Studio | Jack Richeson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 31% | 11.4% | 4.1% | 6.2% | 0.5% | 0.34% | 0.29% |
| Nov 2025 | 40.7% | 33.4% | 12.3% | 4.3% | 8.2% | 0.53% | 0.32% | 0.24% |
| Dec 2025 | 40.9% | 33.6% | 12.3% | 3.9% | 8.2% | 0.47% | 0.36% | 0.26% |
| Jan 2026 | 44.6% | 29.7% | 13.4% | 5% | 6% | 0.59% | 0.4% | 0.38% |
| Feb 2026 | 46.7% | 31.1% | 11.5% | 4.2% | 5.1% | 0.62% | 0.42% | 0.34% |
| Mar 2026 | 45.5% | 30.6% | 11.2% | 4% | 7.5% | 0.49% | 0.3% | 0.38% |
| Apr 2026 | 45.3% | 30.4% | 11.1% | 4.7% | 7.5% | 0.49% | 0.27% | 0.27% |
| May 2026 | 43.2% | 35.5% | 10.6% | 3.8% | 5.8% | 0.49% | 0.28% | 0.27% |
| Jun 2026 | 47.4% | 31.8% | 9.5% | 4.9% | 5.2% | 0.51% | 0.28% | 0.28% |
| Jul 2026 | 47.8% | 32.1% | 9.6% | 4.2% | 5.3% | 0.52% | 0.25% | 0.29% |
| Aug 2026 | 51.1% | 28% | 8.4% | 7.6% | 3.8% | 0.52% | 0.31% | 0.26% |
| Sep 2026 | 44.6% | 36.6% | 9% | 4.7% | 4% | 0.48% | 0.33% | 0.27% |
How has the KidKraft and Mabef comparison changed over the last 12 months?
3 findings
- KidKraft was ahead of Mabef in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KidKraft’s share of searches among art easel brands worldwide moved from 6.2% to 4%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Mabef’s share of searches among art easel brands worldwide moved from 0.5% to 0.48%, and its estimated monthly branded searches held steady at 2.2K.
How did search popularity change for art easel brands worldwide in September 2026?
1 change
Estimated monthly branded searches for KidKraft worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using KidKraft’s and Mabef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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