Munchkin vs Storksak:Which is more popular by branded search?
In August 2026, Munchkin had more branded searches than Storksak among nappy bags worldwide. Munchkin was estimated to have 368K branded searches compared to Storksak’s 320, and held an 84.3% Share of Search versus Storksak’s 0.07%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Munchkin or Storksak?
Compare the nappy bags people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Munchkin, Storksak. The figures are in the table below the chart.
View monthly share of search table
| Month | Munchkin | Skip Hop | Ju-Ju-Be | PacaPod | Storksak | Babymel |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.4% | 9.7% | 1.6% | 0.2% | 0.06% | 0.03% |
| Nov 2025 | 86.8% | 11.7% | 1.3% | 0.17% | 0.06% | 0.03% |
| Dec 2025 | 88.5% | 9.7% | 1.6% | 0.14% | 0.04% | 0.03% |
| Jan 2026 | 86.5% | 11.6% | 1.6% | 0.19% | 0.05% | 0.03% |
| Feb 2026 | 86.5% | 11.6% | 1.6% | 0.21% | 0.06% | 0.03% |
| Mar 2026 | 86.5% | 11.6% | 1.6% | 0.21% | 0.06% | 0.03% |
| Apr 2026 | 86.5% | 11.6% | 1.6% | 0.24% | 0.06% | 0.03% |
| May 2026 | 86.5% | 11.6% | 1.6% | 0.21% | 0.06% | 0.03% |
| Jun 2026 | 86.8% | 11.7% | 1.3% | 0.17% | 0.08% | 0.03% |
| Jul 2026 | 86.8% | 11.7% | 1.3% | 0.17% | 0.06% | 0.04% |
| Aug 2026 | 84.3% | 13.9% | 1.5% | 0.2% | 0.07% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Munchkin and Storksak comparison changed over the last 12 months?
3 findings
- Munchkin was ahead of Storksak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among nappy bags worldwide moved from 88.4% to 84.3%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 11 months ending August 2026, Storksak’s estimated Share of Search among nappy bags worldwide moved from 0.06% to 0.07%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for nappy bags worldwide in August 2026?
1 change
In August 2026, Munchkin lost estimated Share of Search among nappy bags worldwide, from 86.8% to 84.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Munchkin’s and Storksak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.