Brandwave

How popular isMunchkin in search?

In August 2026, there were an estimated 368K branded searches for Munchkin worldwide which is down 18.2% over the last 11 months. Munchkin holds 63.6% estimated Share of Search among sippy cups worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Munchkin63.6%
  2. Tommee Tippee23.3%
  3. Philips Avent5.7%
  4. Nuby3.8%
  5. MAM2.6%
  6. Zak Designs0.93%
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Which sippy cups compete with Munchkin?

Munchkin against sippy cups worldwide, by month

Share of Search by month for Munchkin, Tommee Tippee, Philips Avent, Nuby, MAM. The figures are in the table below the chart.

View monthly share of search table
MonthMunchkinTommee TippeePhilips AventNubyMAMZak Designs
Oct 202567.9%20.4%5%3.3%2.7%0.66%
Nov 202567.8%20.3%5%3.3%2.7%0.81%
Dec 202570.8%17.3%5.2%3.5%2.3%0.85%
Jan 202667%20.1%6%3.3%2.7%0.8%
Feb 202666.4%19.9%6%3.3%2.7%1.8%
Mar 202663.3%23.2%5.7%3.8%3.1%0.93%
Apr 202666.5%19.9%6%4%2.7%0.98%
May 202666.5%19.9%6%4%2.7%0.98%
Jun 202663.6%23.3%5.7%3.8%2.6%0.93%
Jul 202663.6%23.3%5.7%3.8%2.6%0.93%
Aug 202663.6%23.3%5.7%3.8%2.6%0.93%
Sep 2026——————

  1. 1.Munchkin

    63.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tommee Tippee

    23.3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Philips Avent

    5.7%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Nuby

    3.8%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.MAM

    2.6%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Zak Designs

    0.93%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Munchkin and its closest rivals

How has branded search demand for Munchkin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Munchkin worldwide fell from 450K to 368K.
  • Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among sippy cups worldwide decreased from 67.9% to 63.6%.
  • Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among sippy cups worldwide peaked at 70.8% in December 2025 and was lowest at 63.3% in March 2026.

How did search popularity change for sippy cups worldwide in August 2026?

  1. Estimated monthly branded searches for Zak Designs worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

  2. Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  3. Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

Where does Munchkin compete?

Munchkin is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby play mats2nd of 614.5%Show ranking
Baby food makers1st of 648.1%Show ranking
Baby bath tubs1st of 653.6%Show ranking
Sippy cups1st of 663.6%Shown above
Baby playpens1st of 676%Show ranking
Nappy bags1st of 684.3%Show ranking
Pet gates1st of 691%Show ranking

How is Munchkin measured?

Brandwave collects information about searches that people make online using Munchkin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • munchkin

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How the Brand Demand Index is measured

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