How popular isMunchkin in search?
In September 2026, there were an estimated 34.4K branded searches for Munchkin worldwide which is up 17.4% over the last 12 months. Munchkin holds 9.4% estimated Share of Search among diaper pail refills brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tommee Tippee78.1%
Arm and Hammer12.5%Munchkin9.4%
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Which diaper pail refills brands compete with Munchkin?
Share of Search by month for Tommee Tippee, Arm and Hammer, Munchkin. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | Arm and Hammer | Munchkin |
|---|---|---|---|
| Oct 2025 | 77.8% | 13.6% | 8.7% |
| Nov 2025 | 80.6% | 11.5% | 7.9% |
| Dec 2025 | 77.9% | 12.5% | 9.6% |
| Jan 2026 | 80.6% | 10.9% | 8.5% |
| Feb 2026 | 78.2% | 12.8% | 8.9% |
| Mar 2026 | 77.7% | 13.6% | 8.7% |
| Apr 2026 | 76.5% | 15% | 8.5% |
| May 2026 | 76.4% | 15% | 8.6% |
| Jun 2026 | 77.2% | 13.8% | 9% |
| Jul 2026 | 78.3% | 12.8% | 8.8% |
| Aug 2026 | 78.1% | 12.3% | 9.6% |
| Sep 2026 | 78.1% | 12.5% | 9.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.1% | 286K | -2.1% | 0 points | |
| 2, held 2nd | 12.5% | 45.9K | 0% | +0.3 points | |
| 3, held 3rd | 9.4% | 34.4K | -4.2% | -0.2 points |
78.1%
Held 1st. 286K estimated branded searches, -2.1% vs prior month. Share 0 points.
12.5%
Held 2nd. 45.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
9.4%
Held 3rd. 34.4K estimated branded searches, -4.2% vs prior month. Share -0.2 points.
Compare search popularity between Munchkin and its closest rivals
Every comparison with Munchkin
32 comparisons
- Graco vs Munchkin
- MAM vs Munchkin
- Munchkin vs Philips Avent
- Munchkin vs Tommee Tippee
- Arm and Hammer vs Munchkin
- Baby Brezza vs Munchkin
- Beaba vs Munchkin
- Brabantia vs Munchkin
- Fisher-Price vs Munchkin
- Infantino vs Munchkin
- Joseph Joseph vs Munchkin
- Munchkin vs Skip Hop
- Carlson vs Munchkin
- Bright Starts vs Munchkin
- Munchkin vs Nuby
- Boori vs Munchkin
- Halo vs Munchkin
- Munchkin vs Tiny Love
- Ju-Ju-Be vs Munchkin
- Munchkin vs Shnuggle
- Munchkin vs Zak Designs
- BabyDan vs Munchkin
- Joovy vs Munchkin
- Munchkin vs Regalo
- Munchkin vs Summer Infant
- Evenflo vs Munchkin
- Munchkin vs PacaPod
- Munchkin vs Sage Spoonfuls
- BOON vs Munchkin
- Cumbor vs Munchkin
- Munchkin vs Storksak
- Babymel vs Munchkin
How has branded search demand for Munchkin changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Munchkin worldwide rose from 29.3K to 34.4K.
- Across the 12 months ending September 2026, Munchkin’s estimated Share of Search among diaper pail refills brands worldwide increased from 8.7% to 9.4%.
- Across the 12 months ending September 2026, Munchkin’s estimated Share of Search among diaper pail refills brands worldwide peaked at 9.6% in December 2025 and was lowest at 7.9% in November 2025.
How did search popularity change for diaper pail refills brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Munchkin worldwide rose 17.4% over 12 measured months, from 29.3K to 34.4K in September 2026.
Where does Munchkin compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sippy cups | 4th of 6 | 4.6% | Show ranking |
| Baby play mats | 4th of 6 | 5.6% | Show ranking |
| Baby food makers | 4th of 6 | 5.8% | Show ranking |
| Diaper pail refills brands | 3rd of 3 | 9.4% | Shown above |
| Baby bath tubs | 3rd of 6 | 10.1% | Show ranking |
| Trash can brands | 3rd of 3 | 13.5% | Show ranking |
| Baby playpens | 2nd of 6 | 17.6% | Show ranking |
| Nappy bags | 2nd of 6 | 34.9% | Show ranking |
| Pet gates | 1st of 6 | 46.5% | Show ranking |
| Bed rail brands | 1st of 4 | 50.1% | Show ranking |
How is Munchkin measured?
Brandwave collects information about searches that people make online using Munchkin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- munchkin cup
- munchkin diaper pail refill
- munchkin food
- munchkin sippy
- munchkin sippy cup
Do you work for Munchkin? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Munchkin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.