Brandwave

Halo vs Munchkin:Which is searched more?

In September 2026, Munchkin had more branded searches than Halo among bed Rail brands worldwide. Munchkin was estimated to have 368K branded searches compared to Halo’s 14.8K, and held a 0.66% Share of Search versus Halo’s 0.03%. These are worldwide searches for English-language branded terms.

Share of Search among bed Rail brands worldwide in September 2026Which is more popular in search, Halo or Munchkin?
Halo0.03%14.8K searches
vs
Munchkin0.66%368K searches

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Which is more popular in search, Halo or Munchkin?

Compare the bed rail brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Halo and Munchkin among bed Rail brands worldwide, by month

Share of Search by month for Munchkin, Halo. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAMunchkinBooriHaloRegalo
Oct 202599.1%0.8%0.03%0.03%<0.01%
Nov 202599.1%0.8%0.04%0.02%<0.01%
Dec 202599.1%0.8%0.03%0.02%<0.01%
Jan 202699.1%0.8%0.03%0.03%<0.01%
Feb 202699.1%0.8%0.03%0.03%<0.01%
Mar 202699.1%0.8%0.03%0.03%<0.01%
Apr 202699.1%0.8%0.04%0.03%<0.01%
May 202699.1%0.8%0.04%0.03%<0.01%
Jun 202699.1%0.8%0.04%0.03%<0.01%
Jul 202699.1%0.8%0.03%0.03%<0.01%
Aug 202699.3%0.66%0.03%0.03%<0.01%
Sep 202699.3%0.66%0.03%0.03%<0.01%

How has the Halo and Munchkin comparison changed over the last 12 months?

  • Munchkin was ahead of Halo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Halo’s estimated Share of Search among bed Rail brands worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, Munchkin’s estimated Share of Search among bed Rail brands worldwide moved from 0.8% to 0.66%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for bed Rail brands worldwide in September 2026?

  1. Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Halo’s and Munchkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Halo

1 branded search term

  • halo swaddle

Munchkin

1 branded search term

  • munchkin

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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