Brabantia vs Wham:Which is more popular by branded search?
In August 2026, Brabantia had more branded searches than Wham among laundry baskets worldwide. Brabantia was estimated to have 135K branded searches compared to Wham’s 390, and held a 40.1% Share of Search versus Wham’s 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brabantia or Wham?
Compare the laundry baskets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brabantia, Wham. The figures are in the table below the chart.
View monthly share of search table
| Month | Brabantia | Joseph Joseph | Curver | Iris Ohyama | Muji | Wham |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 46.8% | 7.7% | 7.7% | 6.3% | 0.14% |
| Nov 2025 | 32.2% | 48.3% | 6.5% | 6.5% | 6.5% | 0.09% |
| Dec 2025 | 28.4% | 51.8% | 5.7% | 7% | 7% | 0.1% |
| Jan 2026 | 32.2% | 48.2% | 6.5% | 6.5% | 6.5% | 0.14% |
| Feb 2026 | 36.7% | 45% | 6% | 6% | 6% | 0.13% |
| Mar 2026 | 39.5% | 39.5% | 6.5% | 6.5% | 7.9% | 0.11% |
| Apr 2026 | 35.7% | 43.8% | 5.9% | 7.2% | 7.2% | 0.13% |
| May 2026 | 43.8% | 35.7% | 5.9% | 7.2% | 7.2% | 0.13% |
| Jun 2026 | 34.3% | 41.6% | 6.9% | 10.3% | 6.9% | 0.15% |
| Jul 2026 | 38.9% | 38.9% | 6.4% | 7.8% | 7.8% | 0.11% |
| Aug 2026 | 40.1% | 40.1% | 6.6% | 6.6% | 6.6% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Brabantia and Wham comparison changed over the last 12 months?
3 findings
- Brabantia was ahead of Wham in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among laundry baskets worldwide moved from 31.4% to 40.1%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 11 months ending August 2026, Wham’s estimated Share of Search among laundry baskets worldwide moved from 0.14% to 0.12%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for laundry baskets worldwide in August 2026?
1 change
In August 2026, Brabantia gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Brabantia’s and Wham’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.