Brandwave

How popular isMuji in search?

In August 2026, there were an estimated 22.2K branded searches for Muji worldwide which is up 22.7% over the last 11 months. Muji holds 6.6% estimated Share of Search among laundry baskets worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brabantia40.1%
  2. Joseph Joseph40.1%
  3. Curver6.6%
  4. Iris Ohyama6.6%
  5. Muji6.6%
  6. Wham0.12%
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Which laundry baskets compete with Muji?

Muji against laundry baskets worldwide, by month

Share of Search by month for Brabantia, Joseph Joseph, Curver, Iris Ohyama, Muji. The figures are in the table below the chart.

View monthly share of search table
MonthBrabantiaJoseph JosephCurverIris OhyamaMujiWham
Oct 202531.4%46.8%7.7%7.7%6.3%0.14%
Nov 202532.2%48.3%6.5%6.5%6.5%0.09%
Dec 202528.4%51.8%5.7%7%7%0.1%
Jan 202632.2%48.2%6.5%6.5%6.5%0.14%
Feb 202636.7%45%6%6%6%0.13%
Mar 202639.5%39.5%6.5%6.5%7.9%0.11%
Apr 202635.7%43.8%5.9%7.2%7.2%0.13%
May 202643.8%35.7%5.9%7.2%7.2%0.13%
Jun 202634.3%41.6%6.9%10.3%6.9%0.15%
Jul 202638.9%38.9%6.4%7.8%7.8%0.11%
Aug 202640.1%40.1%6.6%6.6%6.6%0.12%
Sep 2026——————

  1. 1.Brabantia

    40.1%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  2. 2.Joseph Joseph

    40.1%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  3. 3.Curver

    6.6%

    Moved from 5th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  4. 4.Iris Ohyama

    6.6%

    Moved from 3rd to 4th. 22.2K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.Muji

    6.6%

    Moved from 4th to 5th. 22.2K estimated branded searches, 0% vs prior month. Share -1.3 points.

  6. 6.Wham

    0.12%

    Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

Compare search popularity between Muji and its closest rivals

How has branded search demand for Muji changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Muji worldwide rose from 18.1K to 22.2K.
  • Across the 11 months ending August 2026, Muji’s estimated Share of Search among laundry baskets worldwide peaked at 7.9% in March 2026 and was lowest at 6% in February 2026.

How did search popularity change for laundry baskets worldwide in August 2026?

  1. In August 2026, Brabantia gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%.

  2. In August 2026, Joseph Joseph gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%.

  3. In August 2026, Iris Ohyama lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%.

  4. In August 2026, Muji lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%.

  5. In August 2026, Curver rose from 5th to 3rd among laundry baskets worldwide.

Where does Muji compete?

Muji is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cushion brands5th of 60.04%Show ranking
Diffuser brands4th of 60.3%Show ranking
Laundry baskets5th of 66.6%Shown above
Storage baskets5th of 68%Show ranking

How is Muji measured?

Brandwave collects information about searches that people make online using Muji’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • muji store

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How the Brand Demand Index is measured

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