How popular isMuji in search?
In August 2026, there were an estimated 22.2K branded searches for Muji worldwide which is up 22.7% over the last 11 months. Muji holds 8% estimated Share of Search among storage baskets worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Brabantia48.9%
Keter26.8%- Curver8%
- Iris Ohyama8%
- Muji8%
- Wham0.14%
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Which storage baskets compete with Muji?
Share of Search by month for Brabantia, Keter, Curver, Iris Ohyama, Muji. The figures are in the table below the chart.
View monthly share of search table
| Month | Brabantia | Keter | Curver | Iris Ohyama | Muji | Wham |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 28.3% | 10.4% | 10.4% | 8.5% | 0.18% |
| Nov 2025 | 46.3% | 25.5% | 9.4% | 9.4% | 9.4% | 0.13% |
| Dec 2025 | 44.6% | 24.4% | 8.9% | 10.9% | 10.9% | 0.16% |
| Jan 2026 | 46.3% | 25.5% | 9.3% | 9.3% | 9.3% | 0.2% |
| Feb 2026 | 48.8% | 26.9% | 8% | 8% | 8% | 0.17% |
| Mar 2026 | 45.4% | 30.4% | 7.5% | 7.5% | 9.1% | 0.13% |
| Apr 2026 | 38.9% | 38.9% | 6.4% | 7.8% | 7.8% | 0.14% |
| May 2026 | 43.8% | 35.7% | 5.9% | 7.2% | 7.2% | 0.13% |
| Jun 2026 | 37% | 37% | 7.4% | 11.1% | 7.4% | 0.16% |
| Jul 2026 | 44.6% | 30% | 7.3% | 9% | 9% | 0.13% |
| Aug 2026 | 48.9% | 26.8% | 8% | 8% | 8% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.9% | 135K | +22.7% | +4.3 points | |
| 2, held 2nd | 26.8% | 74K | 0% | -3.2 points | |
| 3, moved from 5th to 3rd | 8% | 22.2K | +22.7% | +0.7 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 8% | 22.2K | 0% | -1 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 8% | 22.2K | 0% | -1 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.14% | 390 | +21.9% | 0 points |
48.9%
Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +4.3 points.
2.
Keter26.8%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3.2 points.
3.Curver
8%
Moved from 5th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.7 points.
8%
Moved from 3rd to 4th. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.
5.Muji
8%
Moved from 4th to 5th. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.
6.Wham
0.14%
Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.
Compare search popularity between Muji and its closest rivals
How has branded search demand for Muji changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Muji worldwide rose from 18.1K to 22.2K.
- Across the 11 months ending August 2026, Muji’s estimated Share of Search among storage baskets worldwide peaked at 10.9% in December 2025 and was lowest at 7.2% in May 2026.
How did search popularity change for storage baskets worldwide in August 2026?
5 changes
In August 2026, Curver overtook Iris Ohyama to rank 3rd among storage baskets worldwide, at 8%.
In August 2026, Brabantia gained estimated Share of Search among storage baskets worldwide, from 44.6% to 48.9%.
In August 2026, Keter lost estimated Share of Search among storage baskets worldwide, from 30% to 26.8%.
In August 2026, Iris Ohyama lost estimated Share of Search among storage baskets worldwide, from 9% to 8%.
In August 2026, Muji lost estimated Share of Search among storage baskets worldwide, from 9% to 8%.
Where does Muji compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cushion brands | 5th of 6 | 0.04% | Show ranking |
| Diffuser brands | 4th of 6 | 0.3% | Show ranking |
| Laundry baskets | 5th of 6 | 6.6% | Show ranking |
| Storage baskets | 5th of 6 | 8% | Shown above |
How is Muji measured?
Brandwave collects information about searches that people make online using Muji’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- muji store
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Is Muji your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.