Brandwave

Muji vs Pottery Barn:Which is more popular?

In September 2026, Pottery Barn had more branded searches than Muji among cushion brands worldwide. Pottery Barn had about 2.2 million branded searches, while Muji had 22,200. Pottery Barn made up 3.5% of all cushion brand searches we track, and Muji accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about cushion brands, Pottery Barn appeared in two of the five answers and Muji in one. Pottery Barn was mentioned before Muji in two out of three answers.

Among cushion brands worldwide in September 2026

Who do people search for more?

Pottery Barn, about 101 searches for every 1 for Muji

Pottery Barn 2.2M searchesMuji 22.2K searches

Who does AI mention more?

Pottery Barn, mentioned in 2 of 5 answers, Muji in 1

Pottery Barn in 2 of 5Muji in 1 of 5

Who does AI recommend more?

Pottery Barn, named ahead of Muji in 2 of 3 answers

Pottery Barn first in 2Muji first in 1

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Top cushion brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pottery Barn was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Muji was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pottery Barn was listed before Muji in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pottery Barn1st
  2. West Elm2nd
  3. IKEA3rd
  4. Muji4th
  5. Zara Home–
  6. H&M Home–
  7. Society6–
  8. Amara–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muji1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zara Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • H&M Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Society60 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cushion brands

5 answers

  • Asked ChatGPT

    “Which cushion brand should I buy?”

    1. Asked ChatGPT

      “What are the best cushion brands?”

      1. 1Pottery Barn
      2. 2West Elm
      3. 3IKEA

    2. Asked ChatGPT

      “What's the best cushion brand for living room seating?”

      1. 1Pottery Barn
      2. 2West Elm
      3. 3IKEA

    3. Searched Google, AI Overview

      “decorative cushions”

      1. 1IKEA

    4. Searched Google, AI Overview

      “soft cushions”

      1. 1Muji
      2. 2IKEA

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

    Is Muji or Pottery Barn more popular in search?

    This chart shows how often people search Google for Muji and Pottery Barn by name. Each line represents a brand's share of searches for all eight cushion brands we track, month by month, from English-language searches worldwide.

    Muji and Pottery Barn among cushion brands worldwide, by month

    Share of searches by month for Pottery Barn, Muji. The figures are in the table below the chart.

    View monthly share of searches table
    MonthIKEAZara HomePottery BarnH&M HomeWest ElmSociety6MujiAmara
    Oct 202586.9%5.2%3.5%2.3%1.9%0.12%0.03%<0.01%
    Nov 202582.1%7.4%4.9%2.7%2.7%0.13%0.03%<0.01%
    Dec 202585.2%6.3%4.2%2.3%1.9%0.14%0.03%<0.01%
    Jan 202685.2%6.3%4.2%2.3%1.9%0.14%0.03%<0.01%
    Feb 202686.2%5.2%4.2%2.3%1.9%0.11%0.03%<0.01%
    Mar 202686.2%5.2%4.2%2.3%1.9%0.14%0.05%<0.01%
    Apr 202687%5.2%3.5%2.1%1.9%0.12%0.04%<0.01%
    May 202686.7%5.2%3.5%2.1%2.3%0.12%0.04%<0.01%
    Jun 202687.2%5.3%3.5%1.9%1.9%0.12%0.03%<0.01%
    Jul 202685.4%6.3%4.2%2.1%1.9%0.11%0.04%<0.01%
    Aug 202687%5.2%3.5%2.1%1.9%0.12%0.03%<0.01%
    Sep 202686.9%5.2%3.5%2.3%1.9%0.09%0.03%<0.01%

    How has the Muji and Pottery Barn comparison changed over the last 12 months?

    3 findings
    • Pottery Barn was ahead of Muji in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Muji’s share of searches among cushion brands worldwide held steady at 0.03%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
    • Across the 12 months ending September 2026, Pottery Barn’s share of searches among cushion brands worldwide held steady at 3.5%, and its estimated monthly branded searches held steady at 2.2M.

    How did search popularity change for cushion brands worldwide in September 2026?

    1 change

    1. Estimated monthly branded searches for Muji worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Muji’s and Pottery Barn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Muji

    1 branded search term

    • muji store

    Pottery Barn

    1 branded search term

    • pottery barn

    How the Brand Demand Index is measured

    Other head-to-heads among cushion brands

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