Curver vs Muji:Which is more popular by branded search?
In August 2026, Curver and Muji were level on Share of Search among laundry baskets worldwide, with an estimated 22.2K branded searches each, at 6.6% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Curver or Muji?
Compare the laundry baskets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Curver, Muji. The figures are in the table below the chart.
View monthly share of search table
| Month | Brabantia | Joseph Joseph | Curver | Iris Ohyama | Muji | Wham |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 46.8% | 7.7% | 7.7% | 6.3% | 0.14% |
| Nov 2025 | 32.2% | 48.3% | 6.5% | 6.5% | 6.5% | 0.09% |
| Dec 2025 | 28.4% | 51.8% | 5.7% | 7% | 7% | 0.1% |
| Jan 2026 | 32.2% | 48.2% | 6.5% | 6.5% | 6.5% | 0.14% |
| Feb 2026 | 36.7% | 45% | 6% | 6% | 6% | 0.13% |
| Mar 2026 | 39.5% | 39.5% | 6.5% | 6.5% | 7.9% | 0.11% |
| Apr 2026 | 35.7% | 43.8% | 5.9% | 7.2% | 7.2% | 0.13% |
| May 2026 | 43.8% | 35.7% | 5.9% | 7.2% | 7.2% | 0.13% |
| Jun 2026 | 34.3% | 41.6% | 6.9% | 10.3% | 6.9% | 0.15% |
| Jul 2026 | 38.9% | 38.9% | 6.4% | 7.8% | 7.8% | 0.11% |
| Aug 2026 | 40.1% | 40.1% | 6.6% | 6.6% | 6.6% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Curver and Muji comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Muji took it in December 2025.
- Across the 11 months ending August 2026, Curver’s estimated Share of Search among laundry baskets worldwide moved from 7.7% to 6.6%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 11 months ending August 2026, Muji’s estimated Share of Search among laundry baskets worldwide moved from 6.3% to 6.6%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for laundry baskets worldwide in August 2026?
2 changes
In August 2026, Muji lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%.
In August 2026, Curver rose from 5th to 3rd among laundry baskets worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Curver’s and Muji’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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