Brabantia vs Joseph Joseph:Which is more popular by branded search?
In August 2026, Brabantia and Joseph Joseph were level on Share of Search among laundry baskets worldwide, with an estimated 135K branded searches each, at 40.1% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brabantia or Joseph Joseph?
Compare the laundry baskets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brabantia, Joseph Joseph. The figures are in the table below the chart.
View monthly share of search table
| Month | Brabantia | Joseph Joseph | Curver | Iris Ohyama | Muji | Wham |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 46.8% | 7.7% | 7.7% | 6.3% | 0.14% |
| Nov 2025 | 32.2% | 48.3% | 6.5% | 6.5% | 6.5% | 0.09% |
| Dec 2025 | 28.4% | 51.8% | 5.7% | 7% | 7% | 0.1% |
| Jan 2026 | 32.2% | 48.2% | 6.5% | 6.5% | 6.5% | 0.14% |
| Feb 2026 | 36.7% | 45% | 6% | 6% | 6% | 0.13% |
| Mar 2026 | 39.5% | 39.5% | 6.5% | 6.5% | 7.9% | 0.11% |
| Apr 2026 | 35.7% | 43.8% | 5.9% | 7.2% | 7.2% | 0.13% |
| May 2026 | 43.8% | 35.7% | 5.9% | 7.2% | 7.2% | 0.13% |
| Jun 2026 | 34.3% | 41.6% | 6.9% | 10.3% | 6.9% | 0.15% |
| Jul 2026 | 38.9% | 38.9% | 6.4% | 7.8% | 7.8% | 0.11% |
| Aug 2026 | 40.1% | 40.1% | 6.6% | 6.6% | 6.6% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Brabantia and Joseph Joseph comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Brabantia took it in May 2026, Joseph Joseph took it in June 2026.
- Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among laundry baskets worldwide moved from 31.4% to 40.1%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among laundry baskets worldwide moved from 46.8% to 40.1%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for laundry baskets worldwide in August 2026?
2 changes
In August 2026, Brabantia gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%.
In August 2026, Joseph Joseph gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Brabantia’s and Joseph Joseph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brabantia
1 branded search term
- brabantia
Joseph Joseph
1 branded search term
- joseph joseph
Put your own brand in this comparison
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