H&M Home vs Muji:Which is more popular by branded search?
In August 2026, H&M Home had more branded searches than Muji among cushion brands worldwide. H&M Home was estimated to have 823K branded searches compared to Muji’s 22.2K, and held a 1.4% Share of Search versus Muji’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, H&M Home or Muji?
Compare the cushion brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for H&M Home, Muji. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Zara Home | H&M Home | Society6 | Muji | Amara |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.9% | 5.6% | 1.4% | 0.12% | 0.03% | <0.01% |
| Nov 2025 | 90.1% | 8.1% | 1.6% | 0.15% | 0.04% | <0.01% |
| Dec 2025 | 91.7% | 6.7% | 1.4% | 0.15% | 0.04% | <0.01% |
| Jan 2026 | 91.7% | 6.7% | 1.4% | 0.15% | 0.04% | <0.01% |
| Feb 2026 | 92.9% | 5.6% | 1.4% | 0.12% | 0.04% | <0.01% |
| Mar 2026 | 92.8% | 5.6% | 1.4% | 0.15% | 0.06% | <0.01% |
| Apr 2026 | 92.9% | 5.6% | 1.4% | 0.12% | 0.05% | <0.01% |
| May 2026 | 92.9% | 5.6% | 1.4% | 0.12% | 0.05% | <0.01% |
| Jun 2026 | 93.1% | 5.6% | 1.1% | 0.12% | 0.04% | <0.01% |
| Jul 2026 | 91.7% | 6.8% | 1.4% | 0.12% | 0.04% | <0.01% |
| Aug 2026 | 92.9% | 5.6% | 1.4% | 0.12% | 0.04% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the H&M Home and Muji comparison changed over the last 12 months?
3 findings
- H&M Home was ahead of Muji in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, H&M Home’s estimated Share of Search among cushion brands worldwide held steady at 1.4%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Muji’s estimated Share of Search among cushion brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for cushion brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Muji worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using H&M Home’s and Muji’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.