How popular isH&M Home in search?
In August 2026, there were an estimated 823K branded searches for H&M Home worldwide which held steady over the last 11 months. H&M Home holds 1.4% estimated Share of Search among cushion brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cushion brands compete with H&M Home?
Share of Search by month for IKEA, Zara Home, H&M Home. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Zara Home | H&M Home | Society6 | Muji | Amara |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.9% | 5.6% | 1.4% | 0.12% | 0.03% | <0.01% |
| Nov 2025 | 90.1% | 8.1% | 1.6% | 0.15% | 0.04% | <0.01% |
| Dec 2025 | 91.7% | 6.7% | 1.4% | 0.15% | 0.04% | <0.01% |
| Jan 2026 | 91.7% | 6.7% | 1.4% | 0.15% | 0.04% | <0.01% |
| Feb 2026 | 92.9% | 5.6% | 1.4% | 0.12% | 0.04% | <0.01% |
| Mar 2026 | 92.8% | 5.6% | 1.4% | 0.15% | 0.06% | <0.01% |
| Apr 2026 | 92.9% | 5.6% | 1.4% | 0.12% | 0.05% | <0.01% |
| May 2026 | 92.9% | 5.6% | 1.4% | 0.12% | 0.05% | <0.01% |
| Jun 2026 | 93.1% | 5.6% | 1.1% | 0.12% | 0.04% | <0.01% |
| Jul 2026 | 91.7% | 6.8% | 1.4% | 0.12% | 0.04% | <0.01% |
| Aug 2026 | 92.9% | 5.6% | 1.4% | 0.12% | 0.04% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.9% | 55.6M | +22.2% | +1.1 points | |
| 2, held 2nd | 5.6% | 3.4M | 0% | -1.2 points | |
| 3, held 3rd | 1.4% | 823K | +22.3% | 0 points | |
| 4, held 4th | 0.12% | 74K | +22.3% | 0 points | |
| 5, held 5th | 0.04% | 22.2K | 0% | 0 points | |
| 6, held 6th | <0.01% | 720 | 0% | 0 points |
1.
IKEA92.9%
Held 1st. 55.6M estimated branded searches, +22.2% vs prior month. Share +1.1 points.
5.6%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -1.2 points.
3.H&M Home
1.4%
Held 3rd. 823K estimated branded searches, +22.3% vs prior month. Share 0 points.
4.
Society60.12%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share 0 points.
5.Muji
0.04%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
6.Amara
<0.01%
Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between H&M Home and its closest rivals
How has branded search demand for H&M Home changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for H&M Home worldwide held steady at 823K.
- Across the 11 months ending August 2026, H&M Home’s estimated Share of Search among cushion brands worldwide held steady at 1.4%.
How did search popularity change for cushion brands worldwide in August 2026?
4 changes
In August 2026, IKEA gained estimated Share of Search among cushion brands worldwide, from 91.7% to 92.9%.
In August 2026, Zara Home lost estimated Share of Search among cushion brands worldwide, from 6.8% to 5.6%.
Estimated monthly branded searches for Muji worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
Estimated monthly branded searches for Amara worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.
How is H&M Home measured?
Brandwave collects information about searches that people make online using H&M Home’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- h&m home
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Is H&M Home your brand?
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