Diffuser brands:Which brands are most popular in search?
In August 2026, Bath & Body Works was the most searched among diffuser brands worldwide, with an estimated 6.1M branded searches and 82.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Bath & Body Works82.4%
Diptyque11.1%
Yankee Candle6.1%- Muji0.3%
- Neom0.13%
- Vitruvi0.04%
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Share of SearchLeaderboard
Compare the diffuser brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bath & Body Works, Diptyque, Yankee Candle. The figures are in the table below the chart.
View monthly share of search table
| Month | Bath & Body Works | Diptyque | Yankee Candle | Muji | Neom | Vitruvi |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.4% | 10.5% | 10.5% | 0.23% | 0.23% | 0.04% |
| Nov 2025 | 81.6% | 9% | 9% | 0.16% | 0.3% | 0.03% |
| Dec 2025 | 82.9% | 7.4% | 9.1% | 0.14% | 0.37% | 0.03% |
| Jan 2026 | 77.9% | 12.8% | 8.6% | 0.35% | 0.28% | 0.04% |
| Feb 2026 | 82.3% | 11.1% | 6.1% | 0.3% | 0.24% | 0.03% |
| Mar 2026 | 80.2% | 13.2% | 5.9% | 0.43% | 0.24% | 0.03% |
| Apr 2026 | 83.2% | 11.2% | 5% | 0.37% | 0.16% | 0.03% |
| May 2026 | 81.2% | 13.4% | 4.9% | 0.36% | 0.16% | 0.04% |
| Jun 2026 | 84.2% | 11.3% | 4.1% | 0.25% | 0.11% | 0.03% |
| Jul 2026 | 81.2% | 13.4% | 4.9% | 0.36% | 0.13% | 0.04% |
| Aug 2026 | 82.4% | 11.1% | 6.1% | 0.3% | 0.13% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.4% | 6.1M | +22.4% | +1.2 points | |
| 2, held 2nd | 11.1% | 823K | 0% | -2.3 points | |
| 3, held 3rd | 6.1% | 450K | +49.5% | +1.2 points | |
| 4, held 4th | 0.3% | 22.2K | 0% | -0.1 points | |
| 5, held 5th | 0.13% | 9.9K | +22.2% | 0 points | |
| 6, held 6th | 0.04% | 2.9K | +20.8% | 0 points |
82.4%
Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +1.2 points.
2.
Diptyque11.1%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.3 points.
6.1%
Held 3rd. 450K estimated branded searches, +49.5% vs prior month. Share +1.2 points.
4.Muji
0.3%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.Neom
0.13%
Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.
6.Vitruvi
0.04%
Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among diffuser brands worldwide?
6 brands
In August 2026, Bath & Body Works was the most searched among diffuser brands worldwide, with an estimated 6.1M branded searches and 82.4% estimated Share of Search within this set. Diptyque is in 2nd place, 71.3 percentage points behind at 11.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Bath & Body Works | 78.4% → 82.4% | 84.2%Jun 2026 | 77.9%Jan 2026 | 1st |
| Diptyque | 10.5% → 11.1% | 13.4%Jul 2026 | 7.4%Dec 2025 | 2nd |
| Yankee Candle | 10.5% → 6.1% | 10.5%Oct 2025 | 4.1%Jun 2026 | 3rd |
| Muji | 0.23% → 0.3% | 0.43%Mar 2026 | 0.14%Dec 2025 | 4th |
| Neom | 0.23% → 0.13% | 0.37%Dec 2025 | 0.11%Jun 2026 | 5th |
| Vitruvi | 0.04% | 0.04%Aug 2026 | 0.03%Jun 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among diffuser brands worldwide increased from 78.4% to 82.4%.
- Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among diffuser brands worldwide increased from 10.5% to 11.1%.
- Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among diffuser brands worldwide decreased from 10.5% to 6.1%.
- Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among diffuser brands worldwide peaked at 84.2% in June 2026 and was lowest at 77.9% in January 2026.
- Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among diffuser brands worldwide peaked at 13.4% in July 2026 and was lowest at 7.4% in December 2025.
- Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among diffuser brands worldwide peaked at 10.5% in October 2025 and was lowest at 4.1% in June 2026.
- Across the 11 months ending August 2026, Muji, Neom and Vitruvi held steady: their estimated Share of Search among diffuser brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for diffuser brands worldwide in August 2026?
5 changes
In August 2026, Bath & Body Works gained estimated Share of Search among diffuser brands worldwide, from 81.2% to 82.4%.
In August 2026, Yankee Candle gained estimated Share of Search among diffuser brands worldwide, from 4.9% to 6.1%.
In August 2026, Diptyque lost estimated Share of Search among diffuser brands worldwide, from 13.4% to 11.1%.
Estimated monthly branded searches for Muji worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
Estimated monthly branded searches for Neom worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.
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