Brandwave

Pura vs Yankee Candle:Which is more popular?

In September 2026, Yankee Candle had more branded searches than Pura among diffuser brands worldwide. Yankee Candle had about 550,000 branded searches, while Pura had 60,500. Yankee Candle made up 7.1% of all diffuser brand searches we track, and Pura accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about diffuser brands, Pura appeared in three of the five answers and Yankee Candle in none.

Among diffuser brands worldwide in September 2026

Who do people search for more?

Yankee Candle, about 9 searches for every 1 for Pura

Yankee Candle 550K searchesPura 60.5K searches

Who does AI mention more?

Pura, mentioned in 3 of 5 answers, Yankee Candle in 0

Pura in 3 of 5Yankee Candle in 0 of 5

Who does AI recommend more?

Pura, the only one of the two named

Pura first in 3Yankee Candle never named

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Top diffuser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pura was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Yankee Candle did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitruvi1st
  2. Pura2nd
  3. Diptyque3rd
  4. Aera3rd
  5. Neom5th
  6. Bath & Body Works–
  7. Yankee Candle–
  8. Muji–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pura3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aera2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vitruvi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diptyque1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bath & Body Works0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yankee Candle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muji0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about diffuser brands

5 answers

  • Asked ChatGPT

    “Which diffuser brand should I buy?”

    1. 1Vitruvi
    2. 2Pura

  • Asked ChatGPT

    “What are the best diffuser brands?”

    1. 1Vitruvi
    2. 2Aera
    3. 3Pura
    4. 4Neom

  • Asked ChatGPT

    “What's the best diffuser brand for home fragrance?”

    1. 1Diptyque
    2. 2Pura
    3. 3Neom
    4. 4Aera

  • Searched Google, AI Overview

    “essential oil diffuser”

    1. Searched Google, AI Overview

      “aroma diffuser”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

      Is Pura or Yankee Candle more popular in search?

      This chart shows how often people search Google for Pura and Yankee Candle by name. Each line represents a brand's share of searches for all eight diffuser brands we track, month by month, from English-language searches worldwide.

      Pura and Yankee Candle among diffuser brands worldwide, by month

      Share of searches by month for Yankee Candle, Pura. The figures are in the table below the chart.

      View monthly share of searches table
      MonthBath & Body WorksDiptyqueYankee CandlePuraMujiNeomAeraVitruvi
      Oct 202578.3%10.3%10.3%0.62%0.23%0.23%0.03%0.04%
      Nov 202581.4%8.7%8.7%0.65%0.16%0.29%0.02%0.03%
      Dec 202582.7%7.3%8.9%0.54%0.13%0.36%0.02%0.03%
      Jan 202677.6%12.5%8.3%0.92%0.34%0.27%0.04%0.04%
      Feb 202682%10.8%5.9%0.65%0.29%0.24%0.04%0.03%
      Mar 202680%12.9%5.8%0.63%0.42%0.23%0.04%0.03%
      Apr 202682.9%10.9%4.9%0.66%0.36%0.16%0.04%0.03%
      May 202680.9%13%4.7%0.78%0.35%0.16%0.04%0.04%
      Jun 202684%11%4%0.54%0.24%0.11%0.03%0.03%
      Jul 202680.9%13%4.7%0.78%0.35%0.13%0.04%0.04%
      Aug 202682.1%10.8%5.9%0.65%0.29%0.13%0.04%0.04%
      Sep 202680.9%10.6%7.1%0.78%0.29%0.19%0.03%0.02%

      How has the Pura and Yankee Candle comparison changed over the last 12 months?

      3 findings
      • Yankee Candle was ahead of Pura in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Pura’s share of searches among diffuser brands worldwide moved from 0.62% to 0.78%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
      • Across the 12 months ending September 2026, Yankee Candle’s share of searches among diffuser brands worldwide moved from 10.3% to 7.1%, and its estimated monthly branded searches moved from 823K to 550K.

      How did search popularity change for diffuser brands worldwide in September 2026?

      2 changes

      1. In September 2026, Yankee Candle gained share of searches among diffuser brands worldwide, from 5.9% to 7.1%.

      2. Estimated monthly branded searches for Pura worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Pura’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Pura

      1 branded search term

      • pura diffuser

      Yankee Candle

      1 branded search term

      • yankee candle

      How the Brand Demand Index is measured

      Other head-to-heads among diffuser brands

      Creator with pink hair and a pink jacket

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