Brandwave

How popular isBrabantia in search?

In August 2026, there were an estimated 135K branded searches for Brabantia worldwide which is up 49.2% over the last 11 months. Brabantia holds 24.5% estimated Share of Search among bathroom accessory brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brabantia24.5%
  2. Joseph Joseph24.5%
  3. Umbra24.5%
  4. Yamazaki24.5%
  5. InterDesign1.2%
  6. Croydex0.98%
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Which bathroom accessory brands compete with Brabantia?

Brabantia against bathroom accessory brands worldwide, by month

Share of Search by month for Brabantia, Joseph Joseph, Umbra, Yamazaki. The figures are in the table below the chart.

View monthly share of search table
MonthBrabantiaJoseph JosephUmbraYamazakiInterDesignCroydex
Oct 202516.8%25%30.5%25%1.2%1.5%
Nov 202517.8%26.6%26.6%26.6%1.1%1.3%
Dec 202515.9%29%23.7%29%0.95%1.4%
Jan 202619.7%29.5%24.1%24.1%1.2%1.4%
Feb 202620.9%25.6%25.6%25.6%1%1.3%
Mar 202624.4%24.4%24.4%24.4%1.2%1.2%
Apr 202619.7%24.2%24.2%29.6%1.2%0.97%
May 20267.1%5.8%79.3%7.1%0.35%0.29%
Jun 202618.8%22.9%28%28%1.1%1.1%
Jul 202623.1%23.1%23.1%28.4%1.1%1.1%
Aug 202624.5%24.5%24.5%24.5%1.2%0.98%
Sep 2026——————

  1. 1.Brabantia

    24.5%

    Moved from 2nd to 1st. 135K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  2. 2.Joseph Joseph

    24.5%

    Moved from 3rd to 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  3. 3.Umbra

    24.5%

    Moved from 4th to 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  4. 4.Yamazaki

    24.5%

    Moved from 1st to 4th. 135K estimated branded searches, 0% vs prior month. Share -3.9 points.

  5. 5.InterDesign

    1.2%

    Moved from 6th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Croydex

    0.98%

    Moved from 5th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Brabantia and its closest rivals

How has branded search demand for Brabantia changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Brabantia worldwide rose from 90.5K to 135K.
  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among bathroom accessory brands worldwide increased from 16.8% to 24.5%.
  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among bathroom accessory brands worldwide peaked at 24.5% in August 2026 and was lowest at 7.1% in May 2026.
  • Across the 11 months ending August 2026, Brabantia rose from 4th to 1st among bathroom accessory brands worldwide.

How did search popularity change for bathroom accessory brands worldwide in August 2026?

  1. In August 2026, Brabantia overtook Yamazaki to take the highest estimated Share of Search among bathroom accessory brands worldwide, at 24.5%.

  2. In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among bathroom accessory brands worldwide, at 24.5%.

  3. In August 2026, Umbra overtook Yamazaki to rank 3rd among bathroom accessory brands worldwide, at 24.5%.

  4. In August 2026, Yamazaki lost estimated Share of Search among bathroom accessory brands worldwide, from 28.4% to 24.5%.

  5. InterDesign’s estimated Share of Search among bathroom accessory brands worldwide has gained ground for 3 months in a row, from 0.35% to 1.2% in August 2026.

  6. In August 2026, Croydex fell from 5th to 6th among bathroom accessory brands worldwide.

Where does Brabantia compete?

Brabantia is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ironing boards2nd of 69.7%Show ranking
Bathroom accessory brands1st of 624.5%Shown above
Compost caddy brands1st of 631.8%Show ranking
Towel rail brands1st of 631.9%Show ranking
Clothes airers2nd of 636.1%Show ranking
Laundry baskets1st of 640.1%Show ranking
Storage baskets1st of 648.9%Show ranking
Compost bins1st of 683.3%Show ranking

How is Brabantia measured?

Brandwave collects information about searches that people make online using Brabantia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • brabantia

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How the Brand Demand Index is measured

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