Brandwave

Bathroom accessory brands:Which brands are most popular in search?

Brabantia, Joseph Joseph, Umbra and Yamazaki share the highest estimated Share of Search among bathroom accessory brands worldwide, at 24.5% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brabantia24.5%
  2. Joseph Joseph24.5%
  3. Umbra24.5%
  4. Yamazaki24.5%
  5. InterDesign1.2%
  6. Croydex0.98%

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Share of SearchLeaderboard

Compare the bathroom accessory brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bathroom accessory brands worldwide, by month

Share of Search by month for Brabantia, Joseph Joseph, Umbra, Yamazaki. The figures are in the table below the chart.

View monthly share of search table
MonthBrabantiaJoseph JosephUmbraYamazakiInterDesignCroydex
Oct 202516.8%25%30.5%25%1.2%1.5%
Nov 202517.8%26.6%26.6%26.6%1.1%1.3%
Dec 202515.9%29%23.7%29%0.95%1.4%
Jan 202619.7%29.5%24.1%24.1%1.2%1.4%
Feb 202620.9%25.6%25.6%25.6%1%1.3%
Mar 202624.4%24.4%24.4%24.4%1.2%1.2%
Apr 202619.7%24.2%24.2%29.6%1.2%0.97%
May 20267.1%5.8%79.3%7.1%0.35%0.29%
Jun 202618.8%22.9%28%28%1.1%1.1%
Jul 202623.1%23.1%23.1%28.4%1.1%1.1%
Aug 202624.5%24.5%24.5%24.5%1.2%0.98%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Brabantia

    24.5%

    Moved from 2nd to 1st. 135K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  2. 2.Joseph Joseph

    24.5%

    Moved from 3rd to 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  3. 3.Umbra

    24.5%

    Moved from 4th to 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  4. 4.Yamazaki

    24.5%

    Moved from 1st to 4th. 135K estimated branded searches, 0% vs prior month. Share -3.9 points.

  5. 5.InterDesign

    1.2%

    Moved from 6th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Croydex

    0.98%

    Moved from 5th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among bathroom accessory brands worldwide?

Brabantia, Joseph Joseph, Umbra and Yamazaki share the highest estimated Share of Search among bathroom accessory brands worldwide, at 24.5% in August 2026.

Global bathroom accessory brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Brabantia16.8% → 24.5%24.5%Aug 20267.1%May 20264th → 1st
Joseph Joseph25% → 24.5%29.5%Jan 20265.8%May 20262nd
Umbra30.5% → 24.5%79.3%May 202623.1%Jul 20261st → 3rd
Yamazaki25% → 24.5%29.6%Apr 20267.1%May 20263rd → 4th
InterDesign1.2%1.2%Oct 20250.35%May 20266th → 5th
Croydex1.5% → 0.98%1.5%Oct 20250.29%May 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among bathroom accessory brands worldwide increased from 16.8% to 24.5%.
  • Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among bathroom accessory brands worldwide decreased from 25% to 24.5%.
  • Across the 11 months ending August 2026, Umbra’s estimated Share of Search among bathroom accessory brands worldwide decreased from 30.5% to 24.5%.
  • Across the 11 months ending August 2026, Yamazaki’s estimated Share of Search among bathroom accessory brands worldwide decreased from 25% to 24.5%.
  • Across the 11 months ending August 2026, Croydex’s estimated Share of Search among bathroom accessory brands worldwide decreased from 1.5% to 0.98%.
  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among bathroom accessory brands worldwide peaked at 24.5% in August 2026 and was lowest at 7.1% in May 2026.
  • Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among bathroom accessory brands worldwide peaked at 29.5% in January 2026 and was lowest at 5.8% in May 2026.
  • Across the 11 months ending August 2026, Umbra’s estimated Share of Search among bathroom accessory brands worldwide peaked at 79.3% in May 2026 and was lowest at 23.1% in July 2026.
  • Across the 11 months ending August 2026, Yamazaki’s estimated Share of Search among bathroom accessory brands worldwide peaked at 29.6% in April 2026 and was lowest at 7.1% in May 2026.
  • Across the 11 months ending August 2026, Croydex’s estimated Share of Search among bathroom accessory brands worldwide peaked at 1.5% in October 2025 and was lowest at 0.29% in May 2026.
  • Across the 11 months ending August 2026, Brabantia rose from 4th to 1st among bathroom accessory brands worldwide.
  • Across the 11 months ending August 2026, Umbra fell from 1st to 3rd among bathroom accessory brands worldwide.
  • Across the 11 months ending August 2026, Yamazaki fell from 3rd to 4th among bathroom accessory brands worldwide.
  • Across the 11 months ending August 2026, InterDesign rose from 6th to 5th among bathroom accessory brands worldwide.
  • Across the 11 months ending August 2026, Croydex fell from 5th to 6th among bathroom accessory brands worldwide.

How did search popularity change for bathroom accessory brands worldwide in August 2026?

  1. In August 2026, Brabantia overtook Yamazaki to take the highest estimated Share of Search among bathroom accessory brands worldwide, at 24.5%.

  2. In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among bathroom accessory brands worldwide, at 24.5%.

  3. In August 2026, Umbra overtook Yamazaki to rank 3rd among bathroom accessory brands worldwide, at 24.5%.

  4. In August 2026, Yamazaki lost estimated Share of Search among bathroom accessory brands worldwide, from 28.4% to 24.5%.

  5. InterDesign’s estimated Share of Search among bathroom accessory brands worldwide has gained ground for 3 months in a row, from 0.35% to 1.2% in August 2026.

  6. In August 2026, Croydex fell from 5th to 6th among bathroom accessory brands worldwide.

How the Brand Demand Index is measured

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