Brandwave

Gatco vs Joseph Joseph:Which is more popular?

In September 2026, Joseph Joseph had more branded searches than Gatco among bathroom accessory brands worldwide. Joseph Joseph had about 110,000 branded searches, while Gatco had 1,900. Joseph Joseph made up 13% of all bathroom accessory brand searches we track, and Gatco accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about bathroom accessory brands, Gatco appeared in two of the four answers and Joseph Joseph in none.

Among bathroom accessory brands worldwide in September 2026

Who do people search for more?

Joseph Joseph, about 58 searches for every 1 for Gatco

Joseph Joseph 110K searchesGatco 1.9K searches

Who does AI mention more?

Gatco, mentioned in 2 of 4 answers, Joseph Joseph in 0

Gatco in 2 of 4Joseph Joseph in 0 of 4

Who does AI recommend more?

Gatco, the only one of the two named

Gatco first in 2Joseph Joseph never named

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Top bathroom accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gatco was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Joseph Joseph did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kohler1st
  2. Moen2nd
  3. Yamazaki3rd
  4. Umbra4th
  5. Gatco5th
  6. Brabantia–
  7. Joseph Joseph–
  8. InterDesign–
  9. Croydex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kohler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moen3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gatco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Umbra2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yamazaki1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brabantia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Joseph Joseph0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • InterDesign0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Croydex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bathroom accessory brands

4 answers

  • Asked ChatGPT

    “Which bathroom accessory brand should I buy?”

    1. 1Moen
    2. 2Kohler
    3. 3Gatco

  • Asked ChatGPT

    “What are the best bathroom accessory brands?”

    1. 1Kohler
    2. 2Moen
    3. 3Gatco
    4. 4Umbra

  • Asked ChatGPT

    “What's the best bathroom accessory brand for modern bathroom storage?”

    1. 1Yamazaki
    2. 2Umbra
    3. 3Kohler

  • Searched Google, AI Overview

    “bathroom accessory brands”

    1. 1Moen

  • Searched Google, AI Overview

    “bathroom storage accessories”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Gatco or Joseph Joseph more popular in search?

This chart shows how often people search Google for Gatco and Joseph Joseph by name. Each line represents a brand's share of searches for all nine bathroom accessory brands we track, month by month, from English-language searches worldwide.

Gatco and Joseph Joseph among bathroom accessory brands worldwide, by month

Share of searches by month for Joseph Joseph, Gatco. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerYamazakiBrabantiaJoseph JosephMoenInterDesignCroydexGatcoUmbra
Oct 202543%15.8%10.6%15.8%12.9%0.77%0.95%0.22%0.1%
Nov 202539.3%17.6%11.8%17.6%11.8%0.71%0.87%0.2%0.1%
Dec 202536.3%19.9%10.9%19.9%10.9%0.65%0.98%0.23%0.11%
Jan 202640.6%14.9%12.1%18.2%12.1%0.73%0.89%0.21%0.1%
Feb 202637.4%16.8%13.7%16.8%13.7%0.67%0.82%0.24%0.09%
Mar 202640.9%15%15%15%12.2%0.73%0.73%0.21%0.11%
Apr 202640.8%18.3%12.2%15%12.2%0.73%0.6%0.21%0.09%
May 202637.4%16.8%16.8%13.7%13.7%0.82%0.67%0.24%0.11%
Jun 202639.6%17.8%11.9%14.5%14.5%0.71%0.71%0.25%0.09%
Jul 202638.6%17.3%14.1%14.1%14.1%0.69%0.69%0.24%0.1%
Aug 202641%15%15%15%12.3%0.74%0.6%0.21%0.11%
Sep 202643.4%15.9%13%13%13%0.78%0.64%0.22%0.11%

How has the Gatco and Joseph Joseph comparison changed over the last 12 months?

3 findings

How did search popularity change for bathroom accessory brands worldwide in September 2026?

2 changes

  1. In September 2026, Yamazaki overtook Brabantia and Joseph Joseph to rank 2nd among bathroom accessory brands worldwide, with 15.9% of the searches.

  2. In September 2026, Joseph Joseph lost share of searches among bathroom accessory brands worldwide, from 15% to 13%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gatco’s and Joseph Joseph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gatco

1 branded search term

  • gatco

Joseph Joseph

1 branded search term

  • joseph joseph

How the Brand Demand Index is measured

Other head-to-heads among bathroom accessory brands

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