Brandwave

How popular isGatco?

In September 2026, people searched for Gatco by name about 1,900 times worldwide, about the same as the previous year. These searches made up 0.22% of all global bathroom accessory brand searches, placing Gatco eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about bathroom accessory brands, Gatco appeared in two of the four answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Gatco is the eighth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. KohlerShare of searches 43.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. YamazakiShare of searches 15.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  3. BrabantiaShare of searches 13%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Joseph JosephShare of searches 13%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. GatcoShare of searches 0.22%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

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Top bathroom accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gatco was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Gatco is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kohler1st
  2. Moen2nd
  3. Yamazaki3rd
  4. Umbra4th
  5. Gatco5th
  6. Brabantia–
  7. Joseph Joseph–
  8. InterDesign–
  9. Croydex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kohler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moen3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gatco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Umbra2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yamazaki1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brabantia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Joseph Joseph0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • InterDesign0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Croydex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bathroom accessory brands

4 answers

  • Asked ChatGPT

    “Which bathroom accessory brand should I buy?”

    1. 1Moen
    2. 2Kohler
    3. 3Gatco

  • Asked ChatGPT

    “What are the best bathroom accessory brands?”

    1. 1Kohler
    2. 2Moen
    3. 3Gatco
    4. 4Umbra

  • Asked ChatGPT

    “What's the best bathroom accessory brand for modern bathroom storage?”

    1. 1Yamazaki
    2. 2Umbra
    3. 3Kohler

  • Searched Google, AI Overview

    “bathroom accessory brands”

    1. 1Moen

  • Searched Google, AI Overview

    “bathroom storage accessories”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bathroom accessory brands compete with Gatco?

Gatco against bathroom accessory brands worldwide, by month

Share of searches by month for Kohler, Yamazaki, Brabantia, Joseph Joseph, Moen, Gatco. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerYamazakiBrabantiaJoseph JosephMoenInterDesignCroydexGatcoUmbra
Oct 202543%15.8%10.6%15.8%12.9%0.77%0.95%0.22%0.1%
Nov 202539.3%17.6%11.8%17.6%11.8%0.71%0.87%0.2%0.1%
Dec 202536.3%19.9%10.9%19.9%10.9%0.65%0.98%0.23%0.11%
Jan 202640.6%14.9%12.1%18.2%12.1%0.73%0.89%0.21%0.1%
Feb 202637.4%16.8%13.7%16.8%13.7%0.67%0.82%0.24%0.09%
Mar 202640.9%15%15%15%12.2%0.73%0.73%0.21%0.11%
Apr 202640.8%18.3%12.2%15%12.2%0.73%0.6%0.21%0.09%
May 202637.4%16.8%16.8%13.7%13.7%0.82%0.67%0.24%0.11%
Jun 202639.6%17.8%11.9%14.5%14.5%0.71%0.71%0.25%0.09%
Jul 202638.6%17.3%14.1%14.1%14.1%0.69%0.69%0.24%0.1%
Aug 202641%15%15%15%12.3%0.74%0.6%0.21%0.11%
Sep 202643.4%15.9%13%13%13%0.78%0.64%0.22%0.11%

  1. 1.Kohler

    43.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.Yamazaki

    15.9%

    Moved from 4th to 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Brabantia

    13%

    Moved from 2nd to 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -2.1 points.

  4. 4.Joseph Joseph

    13%

    Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -2.1 points.

  5. 5.Moen

    13%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.InterDesign

    0.78%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Croydex

    0.64%

    Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Gatco

    0.22%

    Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Umbra

    0.11%

    Held 9th. 940 estimated branded searches, -2.1% vs prior month. Share 0 points.

Compare popularity between Gatco and its closest rivals

Every comparison with Gatco

8 comparisons

How has branded search demand for Gatco changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gatco worldwide held steady at 1.9K.
  • Across the 12 months ending September 2026, Gatco’s share of searches among bathroom accessory brands worldwide held steady at 0.22%.

How did search popularity change for bathroom accessory brands worldwide in September 2026?

6 changes

  1. In September 2026, Yamazaki overtook Brabantia and Joseph Joseph to rank 2nd among bathroom accessory brands worldwide, with 15.9% of the searches.

  2. In September 2026, Kohler gained share of searches among bathroom accessory brands worldwide, from 41% to 43.4%.

  3. In September 2026, Moen gained share of searches among bathroom accessory brands worldwide, from 12.3% to 13%.

  4. In September 2026, Brabantia lost share of searches among bathroom accessory brands worldwide, from 15% to 13%.

  5. In September 2026, Joseph Joseph lost share of searches among bathroom accessory brands worldwide, from 15% to 13%.

  6. Estimated monthly branded searches for Croydex worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are Gatco’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Gatco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gatco

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How the Brand Demand Index is measured

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