Brandwave

Gatco vs Umbra:Which is more popular?

In September 2026, Gatco had more branded searches than Umbra among bathroom accessory brands worldwide. Gatco had about 1,900 branded searches, while Umbra had 940. Gatco made up 0.22% of all bathroom accessory brand searches we track, and Umbra accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about bathroom accessory brands, Gatco and Umbra each appeared in two of the four answers. Gatco was mentioned before Umbra in two out of three answers.

Among bathroom accessory brands worldwide in September 2026

Who do people search for more?

Gatco, about 2 searches for every 1 for Umbra

Gatco 1.9K searchesUmbra 940 searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Gatco in 2 of 4Umbra in 2 of 4

Who does AI recommend more?

Gatco, named ahead of Umbra in 2 of 3 answers

Gatco first in 2Umbra first in 1

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Top bathroom accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gatco and Umbra were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Gatco was listed before Umbra in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kohler1st
  2. Moen2nd
  3. Yamazaki3rd
  4. Umbra4th
  5. Gatco5th
  6. Brabantia–
  7. Joseph Joseph–
  8. InterDesign–
  9. Croydex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kohler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moen3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gatco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Umbra2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yamazaki1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brabantia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Joseph Joseph0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • InterDesign0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Croydex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bathroom accessory brands

4 answers

  • Asked ChatGPT

    “Which bathroom accessory brand should I buy?”

    1. 1Moen
    2. 2Kohler
    3. 3Gatco

  • Asked ChatGPT

    “What are the best bathroom accessory brands?”

    1. 1Kohler
    2. 2Moen
    3. 3Gatco
    4. 4Umbra

  • Asked ChatGPT

    “What's the best bathroom accessory brand for modern bathroom storage?”

    1. 1Yamazaki
    2. 2Umbra
    3. 3Kohler

  • Searched Google, AI Overview

    “bathroom accessory brands”

    1. 1Moen

  • Searched Google, AI Overview

    “bathroom storage accessories”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Gatco or Umbra more popular in search?

This chart shows how often people search Google for Gatco and Umbra by name. Each line represents a brand's share of searches for all nine bathroom accessory brands we track, month by month, from English-language searches worldwide.

Gatco and Umbra among bathroom accessory brands worldwide, by month

Share of searches by month for Gatco, Umbra. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerYamazakiBrabantiaJoseph JosephMoenInterDesignCroydexGatcoUmbra
Oct 202543%15.8%10.6%15.8%12.9%0.77%0.95%0.22%0.1%
Nov 202539.3%17.6%11.8%17.6%11.8%0.71%0.87%0.2%0.1%
Dec 202536.3%19.9%10.9%19.9%10.9%0.65%0.98%0.23%0.11%
Jan 202640.6%14.9%12.1%18.2%12.1%0.73%0.89%0.21%0.1%
Feb 202637.4%16.8%13.7%16.8%13.7%0.67%0.82%0.24%0.09%
Mar 202640.9%15%15%15%12.2%0.73%0.73%0.21%0.11%
Apr 202640.8%18.3%12.2%15%12.2%0.73%0.6%0.21%0.09%
May 202637.4%16.8%16.8%13.7%13.7%0.82%0.67%0.24%0.11%
Jun 202639.6%17.8%11.9%14.5%14.5%0.71%0.71%0.25%0.09%
Jul 202638.6%17.3%14.1%14.1%14.1%0.69%0.69%0.24%0.1%
Aug 202641%15%15%15%12.3%0.74%0.6%0.21%0.11%
Sep 202643.4%15.9%13%13%13%0.78%0.64%0.22%0.11%

How has the Gatco and Umbra comparison changed over the last 12 months?

3 findings
  • Gatco was ahead of Umbra in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gatco’s share of searches among bathroom accessory brands worldwide held steady at 0.22%, and its estimated monthly branded searches held steady at 1.9K.
  • Across the 12 months ending September 2026, Umbra’s share of searches among bathroom accessory brands worldwide moved from 0.1% to 0.11%, and its estimated monthly branded searches moved from 870 to 940.

How did search popularity change for bathroom accessory brands worldwide in September 2026?

0 changes

Neither Gatco nor Umbra moved beyond provider rounding among bathroom accessory brands in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Gatco’s and Umbra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gatco

1 branded search term

  • gatco

Umbra

4 branded search terms

  • umbra bathroom
  • umbra dispenser
  • umbra soap
  • umbra soap dispenser

How the Brand Demand Index is measured

Other head-to-heads among bathroom accessory brands

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