How popular isUmbra in search?
In August 2026, there were an estimated 135K branded searches for Umbra worldwide which is down 18.2% over the last 11 months. Umbra holds 24.5% estimated Share of Search among bathroom accessory brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Brabantia24.5%
Joseph Joseph24.5%- Umbra24.5%
- Yamazaki24.5%
- InterDesign1.2%
- Croydex0.98%
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Which bathroom accessory brands compete with Umbra?
Share of Search by month for Brabantia, Joseph Joseph, Umbra, Yamazaki. The figures are in the table below the chart.
View monthly share of search table
| Month | Brabantia | Joseph Joseph | Umbra | Yamazaki | InterDesign | Croydex |
|---|---|---|---|---|---|---|
| Oct 2025 | 16.8% | 25% | 30.5% | 25% | 1.2% | 1.5% |
| Nov 2025 | 17.8% | 26.6% | 26.6% | 26.6% | 1.1% | 1.3% |
| Dec 2025 | 15.9% | 29% | 23.7% | 29% | 0.95% | 1.4% |
| Jan 2026 | 19.7% | 29.5% | 24.1% | 24.1% | 1.2% | 1.4% |
| Feb 2026 | 20.9% | 25.6% | 25.6% | 25.6% | 1% | 1.3% |
| Mar 2026 | 24.4% | 24.4% | 24.4% | 24.4% | 1.2% | 1.2% |
| Apr 2026 | 19.7% | 24.2% | 24.2% | 29.6% | 1.2% | 0.97% |
| May 2026 | 7.1% | 5.8% | 79.3% | 7.1% | 0.35% | 0.29% |
| Jun 2026 | 18.8% | 22.9% | 28% | 28% | 1.1% | 1.1% |
| Jul 2026 | 23.1% | 23.1% | 23.1% | 28.4% | 1.1% | 1.1% |
| Aug 2026 | 24.5% | 24.5% | 24.5% | 24.5% | 1.2% | 0.98% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 24.5% | 135K | +22.7% | +1.3 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 24.5% | 135K | +22.7% | +1.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 24.5% | 135K | +22.7% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 1st to 4th | 24.5% | 135K | 0% | -3.9 pointsmoved from 1st to 4th | |
| 5, moved from 6th to 5th | 1.2% | 6.6K | +22.2% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.98% | 5.4K | 0% | -0.2 pointsmoved from 5th to 6th |
24.5%
Moved from 2nd to 1st. 135K estimated branded searches, +22.7% vs prior month. Share +1.3 points.
24.5%
Moved from 3rd to 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +1.3 points.
3.Umbra
24.5%
Moved from 4th to 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.3 points.
4.Yamazaki
24.5%
Moved from 1st to 4th. 135K estimated branded searches, 0% vs prior month. Share -3.9 points.
1.2%
Moved from 6th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
6.Croydex
0.98%
Moved from 5th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Umbra and its closest rivals
How has branded search demand for Umbra changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Umbra worldwide fell from 165K to 135K.
- Across the 11 months ending August 2026, Umbra’s estimated Share of Search among bathroom accessory brands worldwide decreased from 30.5% to 24.5%.
- Across the 11 months ending August 2026, Umbra’s estimated Share of Search among bathroom accessory brands worldwide peaked at 79.3% in May 2026 and was lowest at 23.1% in July 2026.
- Across the 11 months ending August 2026, Umbra fell from 1st to 3rd among bathroom accessory brands worldwide.
How did search popularity change for bathroom accessory brands worldwide in August 2026?
6 changes
In August 2026, Brabantia overtook Yamazaki to take the highest estimated Share of Search among bathroom accessory brands worldwide, at 24.5%.
In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among bathroom accessory brands worldwide, at 24.5%.
In August 2026, Umbra overtook Yamazaki to rank 3rd among bathroom accessory brands worldwide, at 24.5%.
In August 2026, Yamazaki lost estimated Share of Search among bathroom accessory brands worldwide, from 28.4% to 24.5%.
InterDesign’s estimated Share of Search among bathroom accessory brands worldwide has gained ground for 3 months in a row, from 0.35% to 1.2% in August 2026.
In August 2026, Croydex fell from 5th to 6th among bathroom accessory brands worldwide.
Where does Umbra compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Soap dispenser brands | 3rd of 6 | 15.9% | Show ranking |
| Bathroom accessory brands | 3rd of 6 | 24.5% | Shown above |
| Towel rail brands | 2nd of 6 | 31.9% | Show ranking |
How is Umbra measured?
Brandwave collects information about searches that people make online using Umbra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- umbra
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Is Umbra your brand?
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