Brandwave

How popular isMoen in search?

In September 2026, people searched for Moen by name about 110,000 times worldwide, about the same as the previous year. These searches made up 13% of all global bathroom accessory brand searches, placing Moen fifth out of nine brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Kohler43.4%
  2. Yamazaki15.9%
  3. Brabantia13%
  4. Joseph Joseph13%
  5. Moen13%
  6. InterDesign0.78%
  7. Croydex0.64%
  8. Gatco0.22%
  9. Umbra0.11%
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Which bathroom accessory brands compete with Moen?

Moen against bathroom accessory brands worldwide, by month

Share of searches by month for Kohler, Yamazaki, Brabantia, Joseph Joseph, Moen. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerYamazakiBrabantiaJoseph JosephMoenInterDesignCroydexGatcoUmbra
Oct 202543%15.8%10.6%15.8%12.9%0.77%0.95%0.22%0.1%
Nov 202539.3%17.6%11.8%17.6%11.8%0.71%0.87%0.2%0.1%
Dec 202536.3%19.9%10.9%19.9%10.9%0.65%0.98%0.23%0.11%
Jan 202640.6%14.9%12.1%18.2%12.1%0.73%0.89%0.21%0.1%
Feb 202637.4%16.8%13.7%16.8%13.7%0.67%0.82%0.24%0.09%
Mar 202640.9%15%15%15%12.2%0.73%0.73%0.21%0.11%
Apr 202640.8%18.3%12.2%15%12.2%0.73%0.6%0.21%0.09%
May 202637.4%16.8%16.8%13.7%13.7%0.82%0.67%0.24%0.11%
Jun 202639.6%17.8%11.9%14.5%14.5%0.71%0.71%0.25%0.09%
Jul 202638.6%17.3%14.1%14.1%14.1%0.69%0.69%0.24%0.1%
Aug 202641%15%15%15%12.3%0.74%0.6%0.21%0.11%
Sep 202643.4%15.9%13%13%13%0.78%0.64%0.22%0.11%

  1. 1.Kohler

    43.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.Yamazaki

    15.9%

    Moved from 4th to 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Brabantia

    13%

    Moved from 2nd to 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -2.1 points.

  4. 4.Joseph Joseph

    13%

    Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -2.1 points.

  5. 5.Moen

    13%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.InterDesign

    0.78%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Croydex

    0.64%

    Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Gatco

    0.22%

    Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Umbra

    0.11%

    Held 9th. 940 estimated branded searches, -2.1% vs prior month. Share 0 points.

Compare search popularity between Moen and its closest rivals

Every comparison with Moen

20 comparisons

How has branded search demand for Moen changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Moen worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Moen’s share of searches among bathroom accessory brands worldwide peaked at 14.5% in June 2026 and was lowest at 10.9% in December 2025.
  • Across the 12 months ending September 2026, Moen fell from 4th to 5th among bathroom accessory brands worldwide.

How did search popularity change for bathroom accessory brands worldwide in September 2026?

6 changes

  1. In September 2026, Yamazaki overtook Brabantia and Joseph Joseph to rank 2nd among bathroom accessory brands worldwide, with 15.9% of the searches.

  2. In September 2026, Kohler gained share of searches among bathroom accessory brands worldwide, from 41% to 43.4%.

  3. In September 2026, Moen gained share of searches among bathroom accessory brands worldwide, from 12.3% to 13%.

  4. In September 2026, Brabantia lost share of searches among bathroom accessory brands worldwide, from 15% to 13%.

  5. In September 2026, Joseph Joseph lost share of searches among bathroom accessory brands worldwide, from 15% to 13%.

  6. Estimated monthly branded searches for Croydex worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are Moen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Moen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • moen

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How the Brand Demand Index is measured

Where does Moen compete?

Moen is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Shower head brands5th of 88.9%Show ranking
Bathroom and tapware brands4th of 1010.1%Show ranking
Shower brands4th of 711.4%Show ranking
Tapware brands4th of 711.4%Show ranking
Hand shower brands4th of 511.8%Show ranking
Thermostatic shower brands4th of 511.8%Show ranking
Bathroom accessory brands5th of 913%Shown above
Towel rail brands4th of 1013.2%Show ranking
Shower mixer brands3rd of 518.5%Show ranking
Creator with pink hair and a pink jacket

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