American Standard vs Moen:Which is searched more?
In September 2026, Moen had more branded searches than American Standard among bathroom and tapware brands worldwide. Moen had about 110,000 branded searches, while American Standard had 74,000. Moen made up 10.1% of all bathroom and tapware brand searches we track, and American Standard accounted for 6.8%. These are worldwide searches for English-language branded terms.
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Is American Standard or Moen more popular in search?
Compare the bathroom and tapware brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Moen, American Standard. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kohler | Grohe | Hansgrohe | Moen | Delta Faucet | American Standard | Felton | Caroma | Elementi | Methven |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 20.4% | 16.7% | 9.1% | 9.1% | 7.5% | 2.7% | 1.8% | 1.8% | 0.06% |
| Nov 2025 | 31.6% | 21.1% | 17.3% | 9.5% | 7.8% | 6.4% | 2.8% | 1.9% | 1.6% | 0.05% |
| Dec 2025 | 30.5% | 20.3% | 16.7% | 9.2% | 9.2% | 7.5% | 3.3% | 1.8% | 1.5% | 0.05% |
| Jan 2026 | 29.6% | 19.8% | 19.8% | 8.8% | 8.8% | 7.3% | 2.7% | 1.8% | 1.5% | 0.06% |
| Feb 2026 | 27.1% | 22.2% | 18.1% | 9.9% | 9.9% | 6.7% | 2.4% | 2% | 1.6% | 0.05% |
| Mar 2026 | 31.1% | 20.8% | 17% | 9.3% | 9.3% | 6.3% | 2.8% | 1.9% | 1.5% | 0.06% |
| Apr 2026 | 32.9% | 18% | 18% | 9.8% | 8.1% | 6.6% | 3% | 2% | 1.6% | 0.06% |
| May 2026 | 28.3% | 18.9% | 18.9% | 10.3% | 8.5% | 7% | 3.8% | 2.5% | 1.7% | 0.07% |
| Jun 2026 | 29.4% | 19.6% | 16.1% | 10.8% | 8.8% | 7.2% | 4% | 2.2% | 1.8% | 0.07% |
| Jul 2026 | 28.4% | 19% | 19% | 10.4% | 8.5% | 7% | 3.8% | 2.1% | 1.7% | 0.07% |
| Aug 2026 | 33.6% | 18.4% | 15.1% | 10% | 8.3% | 6.8% | 3.7% | 2.5% | 1.7% | 0.07% |
| Sep 2026 | 33.8% | 18.5% | 15.2% | 10.1% | 8.3% | 6.8% | 3% | 2.5% | 1.7% | 0.05% |
How has the American Standard and Moen comparison changed over the last 12 months?
3 findings
- Moen was ahead of American Standard in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, American Standard’s share of searches among bathroom and tapware brands worldwide moved from 7.5% to 6.8%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Moen’s share of searches among bathroom and tapware brands worldwide moved from 9.1% to 10.1%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for bathroom and tapware brands worldwide in September 2026?
1 change
Estimated monthly branded searches for American Standard worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using American Standard’s and Moen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Standard
1 branded search term
- american standard
Moen
1 branded search term
- moen
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