Umbra vs Yamazaki:Which is more popular by branded search?
In August 2026, Umbra and Yamazaki were level on Share of Search among soap dispenser brands worldwide, with an estimated 135K branded searches each, at 15.9% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Umbra or Yamazaki?
Compare the soap dispenser brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Umbra, Yamazaki. The figures are in the table below the chart.
View monthly share of search table
| Month | Command | Joseph Joseph | Umbra | Yamazaki | Simplehuman | Oxo |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 15.8% | 19.3% | 15.8% | 5.8% | 0.03% |
| Nov 2025 | 39.8% | 17.9% | 17.9% | 17.9% | 6.5% | 0.03% |
| Dec 2025 | 40.6% | 18.2% | 14.9% | 18.2% | 8.2% | 0.04% |
| Jan 2026 | 46.9% | 17.2% | 14.1% | 14.1% | 7.7% | 0.06% |
| Feb 2026 | 39.3% | 17.6% | 17.6% | 17.6% | 7.9% | 0.03% |
| Mar 2026 | 44.1% | 16.2% | 16.2% | 16.2% | 7.3% | 0.03% |
| Apr 2026 | 42.6% | 15.6% | 15.6% | 19.1% | 7% | 0.03% |
| May 2026 | 14.3% | 5.2% | 71.2% | 6.4% | 2.9% | 0.02% |
| Jun 2026 | 41.2% | 15.1% | 18.5% | 18.5% | 6.8% | 0.04% |
| Jul 2026 | 42% | 15.3% | 15.3% | 18.8% | 8.4% | 0.04% |
| Aug 2026 | 43.4% | 15.9% | 15.9% | 15.9% | 8.7% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Umbra and Yamazaki comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Yamazaki took it in December 2025, Umbra took it in May 2026, Yamazaki took it in July 2026.
- Across the 11 months ending August 2026, Umbra’s estimated Share of Search among soap dispenser brands worldwide moved from 19.3% to 15.9%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, Yamazaki’s estimated Share of Search among soap dispenser brands worldwide moved from 15.8% to 15.9%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for soap dispenser brands worldwide in August 2026?
3 changes
In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among soap dispenser brands worldwide, at 15.9%.
In August 2026, Umbra overtook Yamazaki to rank 3rd among soap dispenser brands worldwide, at 15.9%.
In August 2026, Yamazaki lost estimated Share of Search among soap dispenser brands worldwide, from 18.8% to 15.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Umbra’s and Yamazaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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