Brandwave

How popular isUmbra in search?

In August 2026, there were an estimated 135K branded searches for Umbra worldwide which is down 18.2% over the last 11 months. Umbra holds 31.9% estimated Share of Search among towel rail brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brabantia31.9%
  2. Umbra31.9%
  3. Yamazaki31.9%
  4. Household Essentials1.6%
  5. InterDesign1.6%
  6. Croydex1.3%
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Which towel rail brands compete with Umbra?

Umbra against towel rail brands worldwide, by month

Share of Search by month for Brabantia, Umbra, Yamazaki. The figures are in the table below the chart.

View monthly share of search table
MonthBrabantiaUmbraYamazakiHousehold EssentialsInterDesignCroydex
Oct 202522%40.1%32.8%1.6%1.6%2%
Nov 202523.8%35.7%35.7%1.8%1.4%1.8%
Dec 202522%32.8%40%2%1.3%2%
Jan 202627.4%33.6%33.6%1.6%1.6%2%
Feb 202627.7%34%34%1.4%1.4%1.7%
Mar 202631.8%31.8%31.8%1.6%1.6%1.6%
Apr 202625.7%31.5%38.5%1.5%1.5%1.3%
May 20267.5%83.9%7.5%0.37%0.37%0.3%
Jun 202623.9%35.7%35.7%1.7%1.4%1.4%
Jul 202629.6%29.6%36.4%1.5%1.5%1.5%
Aug 202631.9%31.9%31.9%1.6%1.6%1.3%
Sep 2026——————

  1. 1.Brabantia

    31.9%

    Moved from 2nd to 1st. 135K estimated branded searches, +22.7% vs prior month. Share +2.2 points.

  2. 2.Umbra

    31.9%

    Moved from 3rd to 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +2.2 points.

  3. 3.Yamazaki

    31.9%

    Moved from 1st to 3rd. 135K estimated branded searches, 0% vs prior month. Share -4.5 points.

  4. 4.Household Essentials

    1.6%

    Moved from 5th to 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.InterDesign

    1.6%

    Moved from 6th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Croydex

    1.3%

    Moved from 4th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Umbra and its closest rivals

How has branded search demand for Umbra changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Umbra worldwide fell from 165K to 135K.
  • Across the 11 months ending August 2026, Umbra’s estimated Share of Search among towel rail brands worldwide decreased from 40.1% to 31.9%.
  • Across the 11 months ending August 2026, Umbra’s estimated Share of Search among towel rail brands worldwide peaked at 83.9% in May 2026 and was lowest at 29.6% in July 2026.
  • Across the 11 months ending August 2026, Umbra fell from 1st to 2nd among towel rail brands worldwide.

How did search popularity change for towel rail brands worldwide in August 2026?

  1. In August 2026, Brabantia overtook Yamazaki to take the highest estimated Share of Search among towel rail brands worldwide, at 31.9%.

  2. In August 2026, Umbra overtook Yamazaki to rank 2nd among towel rail brands worldwide, at 31.9%.

  3. In August 2026, Yamazaki lost estimated Share of Search among towel rail brands worldwide, from 36.4% to 31.9%.

  4. InterDesign’s estimated Share of Search among towel rail brands worldwide has gained ground for 3 months in a row, from 0.37% to 1.6% in August 2026.

  5. In August 2026, Household Essentials rose from 5th to 4th among towel rail brands worldwide.

  6. In August 2026, Croydex fell from 4th to 6th among towel rail brands worldwide.

Where does Umbra compete?

Umbra is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Soap dispenser brands3rd of 615.9%Show ranking
Bathroom accessory brands3rd of 624.5%Show ranking
Towel rail brands2nd of 631.9%Shown above

How is Umbra measured?

Brandwave collects information about searches that people make online using Umbra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • umbra

Do you work for Umbra? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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