Brabantia vs Kohler:Which is more popular?
In September 2026, Kohler had more branded searches than Brabantia among bathroom accessory brands worldwide. Kohler had about 368,000 branded searches, while Brabantia had 110,000. Kohler made up 43.4% of all bathroom accessory brand searches we track, and Brabantia accounted for 13%. When we asked ChatGPT and Google AI Overviews about bathroom accessory brands, Kohler appeared in three of the four answers and Brabantia in none.
Who do people search for more?
Kohler, about 3 searches for every 1 for Brabantia
Who does AI mention more?
Kohler, mentioned in 3 of 4 answers, Brabantia in 0
Who does AI recommend more?
Kohler, the only one of the two named
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Top bathroom accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kohler was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Brabantia did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kohler1st
Moen2nd
Yamazaki3rd
Umbra4th- Gatco5th
Brabantia–
Joseph Joseph–- InterDesign–
Croydex–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kohler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Moen3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Gatco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Umbra2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Yamazaki1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Brabantia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Joseph Joseph0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- InterDesign0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Croydex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bathroom accessory brands
4 answers
Asked ChatGPT
“Which bathroom accessory brand should I buy?”
Asked ChatGPT
“What are the best bathroom accessory brands?”
Asked ChatGPT
“What's the best bathroom accessory brand for modern bathroom storage?”
Searched Google, AI Overview
“bathroom accessory brands”
- 1Moen
- 1
Searched Google, AI Overview
“bathroom storage accessories”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Brabantia or Kohler more popular in search?
This chart shows how often people search Google for Brabantia and Kohler by name. Each line represents a brand's share of searches for all nine bathroom accessory brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kohler, Brabantia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kohler | Yamazaki | Brabantia | Joseph Joseph | Moen | InterDesign | Croydex | Gatco | Umbra |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 15.8% | 10.6% | 15.8% | 12.9% | 0.77% | 0.95% | 0.22% | 0.1% |
| Nov 2025 | 39.3% | 17.6% | 11.8% | 17.6% | 11.8% | 0.71% | 0.87% | 0.2% | 0.1% |
| Dec 2025 | 36.3% | 19.9% | 10.9% | 19.9% | 10.9% | 0.65% | 0.98% | 0.23% | 0.11% |
| Jan 2026 | 40.6% | 14.9% | 12.1% | 18.2% | 12.1% | 0.73% | 0.89% | 0.21% | 0.1% |
| Feb 2026 | 37.4% | 16.8% | 13.7% | 16.8% | 13.7% | 0.67% | 0.82% | 0.24% | 0.09% |
| Mar 2026 | 40.9% | 15% | 15% | 15% | 12.2% | 0.73% | 0.73% | 0.21% | 0.11% |
| Apr 2026 | 40.8% | 18.3% | 12.2% | 15% | 12.2% | 0.73% | 0.6% | 0.21% | 0.09% |
| May 2026 | 37.4% | 16.8% | 16.8% | 13.7% | 13.7% | 0.82% | 0.67% | 0.24% | 0.11% |
| Jun 2026 | 39.6% | 17.8% | 11.9% | 14.5% | 14.5% | 0.71% | 0.71% | 0.25% | 0.09% |
| Jul 2026 | 38.6% | 17.3% | 14.1% | 14.1% | 14.1% | 0.69% | 0.69% | 0.24% | 0.1% |
| Aug 2026 | 41% | 15% | 15% | 15% | 12.3% | 0.74% | 0.6% | 0.21% | 0.11% |
| Sep 2026 | 43.4% | 15.9% | 13% | 13% | 13% | 0.78% | 0.64% | 0.22% | 0.11% |
How has the Brabantia and Kohler comparison changed over the last 12 months?
3 findings
- Kohler was ahead of Brabantia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brabantia’s share of searches among bathroom accessory brands worldwide moved from 10.6% to 13%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Kohler’s share of searches among bathroom accessory brands worldwide moved from 43% to 43.4%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for bathroom accessory brands worldwide in September 2026?
3 changes
In September 2026, Yamazaki overtook Brabantia and Joseph Joseph to rank 2nd among bathroom accessory brands worldwide, with 15.9% of the searches.
In September 2026, Kohler gained share of searches among bathroom accessory brands worldwide, from 41% to 43.4%.
In September 2026, Brabantia lost share of searches among bathroom accessory brands worldwide, from 15% to 13%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brabantia’s and Kohler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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