Brabantia vs Yamazaki:Which is searched more?
In September 2026, Yamazaki had more branded searches than Brabantia among bathroom accessory brands worldwide. Yamazaki had about 135,000 branded searches, while Brabantia had 110,000. Yamazaki made up 15.9% of all bathroom accessory brand searches we track, and Brabantia accounted for 13%. These are worldwide searches for English-language branded terms.
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Is Brabantia or Yamazaki more popular in search?
Compare the bathroom accessory brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Yamazaki, Brabantia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kohler | Yamazaki | Brabantia | Joseph Joseph | Moen | InterDesign | Croydex | Gatco | Umbra |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 15.8% | 10.6% | 15.8% | 12.9% | 0.77% | 0.95% | 0.22% | 0.1% |
| Nov 2025 | 39.3% | 17.6% | 11.8% | 17.6% | 11.8% | 0.71% | 0.87% | 0.2% | 0.1% |
| Dec 2025 | 36.3% | 19.9% | 10.9% | 19.9% | 10.9% | 0.65% | 0.98% | 0.23% | 0.11% |
| Jan 2026 | 40.6% | 14.9% | 12.1% | 18.2% | 12.1% | 0.73% | 0.89% | 0.21% | 0.1% |
| Feb 2026 | 37.4% | 16.8% | 13.7% | 16.8% | 13.7% | 0.67% | 0.82% | 0.24% | 0.09% |
| Mar 2026 | 40.9% | 15% | 15% | 15% | 12.2% | 0.73% | 0.73% | 0.21% | 0.11% |
| Apr 2026 | 40.8% | 18.3% | 12.2% | 15% | 12.2% | 0.73% | 0.6% | 0.21% | 0.09% |
| May 2026 | 37.4% | 16.8% | 16.8% | 13.7% | 13.7% | 0.82% | 0.67% | 0.24% | 0.11% |
| Jun 2026 | 39.6% | 17.8% | 11.9% | 14.5% | 14.5% | 0.71% | 0.71% | 0.25% | 0.09% |
| Jul 2026 | 38.6% | 17.3% | 14.1% | 14.1% | 14.1% | 0.69% | 0.69% | 0.24% | 0.1% |
| Aug 2026 | 41% | 15% | 15% | 15% | 12.3% | 0.74% | 0.6% | 0.21% | 0.11% |
| Sep 2026 | 43.4% | 15.9% | 13% | 13% | 13% | 0.78% | 0.64% | 0.22% | 0.11% |
How has the Brabantia and Yamazaki comparison changed over the last 12 months?
3 findings
- Yamazaki was ahead of Brabantia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brabantia’s share of searches among bathroom accessory brands worldwide moved from 10.6% to 13%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Yamazaki’s share of searches among bathroom accessory brands worldwide moved from 15.8% to 15.9%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for bathroom accessory brands worldwide in September 2026?
2 changes
In September 2026, Yamazaki overtook Brabantia and Joseph Joseph to rank 2nd among bathroom accessory brands worldwide, with 15.9% of the searches.
In September 2026, Brabantia lost share of searches among bathroom accessory brands worldwide, from 15% to 13%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brabantia’s and Yamazaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bathroom accessory brands
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