Gatco vs Yamazaki:Which is more popular?

Name: Gatco vs Yamazaki: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Yamazaki had more branded searches than Gatco among bathroom accessory brands worldwide. Yamazaki had about 135,000 branded searches, while Gatco had 1,900. Yamazaki made up 15.9% of all bathroom accessory brand searches we track, and Gatco accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about bathroom accessory brands, Gatco appeared in two of the four answers and Yamazaki in one. Gatco was mentioned before Yamazaki in two out of three answers.

Among bathroom accessory brands worldwide in September 2026

Follow Gatco vs Yamazaki and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top bathroom accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gatco was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Yamazaki was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Gatco was listed before Yamazaki in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Kohler	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Moen	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Gatco	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Umbra	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Yamazaki	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Brabantia	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Joseph Joseph	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
InterDesign	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Croydex	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Kohler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Moen3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Gatco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Umbra2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Yamazaki1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Brabantia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Joseph Joseph0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
InterDesign0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Croydex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bathroom accessory brands

4 answers

Asked ChatGPT
“Which bathroom accessory brand should I buy?”
1. 1Moen
2. 2Kohler
3. 3Gatco
Asked ChatGPT
“What are the best bathroom accessory brands?”
1. 1Kohler
2. 2Moen
3. 3Gatco
4. 4Umbra
Asked ChatGPT
“What's the best bathroom accessory brand for modern bathroom storage?”
1. 1Yamazaki
2. 2Umbra
3. 3Kohler
Searched Google, AI Overview
“bathroom accessory brands”
1. 1Moen
Searched Google, AI Overview
“bathroom storage accessories”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Gatco or Yamazaki more popular in search?

This chart shows how often people search Google for Gatco and Yamazaki by name. Each line represents a brand's share of searches for all nine bathroom accessory brands we track, month by month, from English-language searches worldwide.

Gatco and Yamazaki among bathroom accessory brands worldwide, by month

Month	Kohler	Yamazaki	Brabantia	Joseph Joseph	Moen	InterDesign	Croydex	Gatco	Umbra
Oct 2025	43%	15.8%	10.6%	15.8%	12.9%	0.77%	0.95%	0.22%	0.1%
Nov 2025	39.3%	17.6%	11.8%	17.6%	11.8%	0.71%	0.87%	0.2%	0.1%
Dec 2025	36.3%	19.9%	10.9%	19.9%	10.9%	0.65%	0.98%	0.23%	0.11%
Jan 2026	40.6%	14.9%	12.1%	18.2%	12.1%	0.73%	0.89%	0.21%	0.1%
Feb 2026	37.4%	16.8%	13.7%	16.8%	13.7%	0.67%	0.82%	0.24%	0.09%
Mar 2026	40.9%	15%	15%	15%	12.2%	0.73%	0.73%	0.21%	0.11%
Apr 2026	40.8%	18.3%	12.2%	15%	12.2%	0.73%	0.6%	0.21%	0.09%
May 2026	37.4%	16.8%	16.8%	13.7%	13.7%	0.82%	0.67%	0.24%	0.11%
Jun 2026	39.6%	17.8%	11.9%	14.5%	14.5%	0.71%	0.71%	0.25%	0.09%
Jul 2026	38.6%	17.3%	14.1%	14.1%	14.1%	0.69%	0.69%	0.24%	0.1%
Aug 2026	41%	15%	15%	15%	12.3%	0.74%	0.6%	0.21%	0.11%
Sep 2026	43.4%	15.9%	13%	13%	13%	0.78%	0.64%	0.22%	0.11%

How has the Gatco and Yamazaki comparison changed over the last 12 months?

3 findings

Yamazaki was ahead of Gatco in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Gatco’s share of searches among bathroom accessory brands worldwide held steady at 0.22%, and its estimated monthly branded searches held steady at 1.9K.
Across the 12 months ending September 2026, Yamazaki’s share of searches among bathroom accessory brands worldwide moved from 15.8% to 15.9%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for bathroom accessory brands worldwide in September 2026?

1 change

In September 2026, Yamazaki overtook Brabantia and Joseph Joseph to rank 2nd among bathroom accessory brands worldwide, with 15.9% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gatco’s and Yamazaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.