Brabantia vs Gatco:Which is more popular?

Name: Brabantia vs Gatco: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Brabantia had more branded searches than Gatco among bathroom accessory brands worldwide. Brabantia had about 110,000 branded searches, while Gatco had 1,900. Brabantia made up 13% of all bathroom accessory brand searches we track, and Gatco accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about bathroom accessory brands, Gatco appeared in two of the four answers and Brabantia in none.

Among bathroom accessory brands worldwide in September 2026

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Top bathroom accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gatco was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Brabantia did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Kohler	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Moen	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Gatco	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Umbra	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Yamazaki	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Brabantia	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Joseph Joseph	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
InterDesign	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Croydex	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Kohler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Moen3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Gatco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Umbra2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Yamazaki1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Brabantia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Joseph Joseph0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
InterDesign0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Croydex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bathroom accessory brands

4 answers

Asked ChatGPT
“Which bathroom accessory brand should I buy?”
1. 1Moen
2. 2Kohler
3. 3Gatco
Asked ChatGPT
“What are the best bathroom accessory brands?”
1. 1Kohler
2. 2Moen
3. 3Gatco
4. 4Umbra
Asked ChatGPT
“What's the best bathroom accessory brand for modern bathroom storage?”
1. 1Yamazaki
2. 2Umbra
3. 3Kohler
Searched Google, AI Overview
“bathroom accessory brands”
1. 1Moen
Searched Google, AI Overview
“bathroom storage accessories”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Brabantia or Gatco more popular in search?

This chart shows how often people search Google for Brabantia and Gatco by name. Each line represents a brand's share of searches for all nine bathroom accessory brands we track, month by month, from English-language searches worldwide.

Brabantia and Gatco among bathroom accessory brands worldwide, by month

Month	Kohler	Yamazaki	Brabantia	Joseph Joseph	Moen	InterDesign	Croydex	Gatco	Umbra
Oct 2025	43%	15.8%	10.6%	15.8%	12.9%	0.77%	0.95%	0.22%	0.1%
Nov 2025	39.3%	17.6%	11.8%	17.6%	11.8%	0.71%	0.87%	0.2%	0.1%
Dec 2025	36.3%	19.9%	10.9%	19.9%	10.9%	0.65%	0.98%	0.23%	0.11%
Jan 2026	40.6%	14.9%	12.1%	18.2%	12.1%	0.73%	0.89%	0.21%	0.1%
Feb 2026	37.4%	16.8%	13.7%	16.8%	13.7%	0.67%	0.82%	0.24%	0.09%
Mar 2026	40.9%	15%	15%	15%	12.2%	0.73%	0.73%	0.21%	0.11%
Apr 2026	40.8%	18.3%	12.2%	15%	12.2%	0.73%	0.6%	0.21%	0.09%
May 2026	37.4%	16.8%	16.8%	13.7%	13.7%	0.82%	0.67%	0.24%	0.11%
Jun 2026	39.6%	17.8%	11.9%	14.5%	14.5%	0.71%	0.71%	0.25%	0.09%
Jul 2026	38.6%	17.3%	14.1%	14.1%	14.1%	0.69%	0.69%	0.24%	0.1%
Aug 2026	41%	15%	15%	15%	12.3%	0.74%	0.6%	0.21%	0.11%
Sep 2026	43.4%	15.9%	13%	13%	13%	0.78%	0.64%	0.22%	0.11%

How has the Brabantia and Gatco comparison changed over the last 12 months?

3 findings

Brabantia was ahead of Gatco in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Brabantia’s share of searches among bathroom accessory brands worldwide moved from 10.6% to 13%, and its estimated monthly branded searches moved from 90.5K to 110K.
Across the 12 months ending September 2026, Gatco’s share of searches among bathroom accessory brands worldwide held steady at 0.22%, and its estimated monthly branded searches held steady at 1.9K.

How did search popularity change for bathroom accessory brands worldwide in September 2026?

2 changes

In September 2026, Yamazaki overtook Brabantia and Joseph Joseph to rank 2nd among bathroom accessory brands worldwide, with 15.9% of the searches.
In September 2026, Brabantia lost share of searches among bathroom accessory brands worldwide, from 15% to 13%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brabantia’s and Gatco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.