Brabantia vs Hills Hoist:Which is searched more?
In September 2026, Brabantia had more branded searches than Hills Hoist among clothes line brands worldwide. Brabantia was estimated to have 110K branded searches compared to Hills Hoist’s 9.9K, and held a 17.7% Share of Search versus Hills Hoist’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brabantia or Hills Hoist?
Compare the clothes line brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brabantia, Hills Hoist. The figures are in the table below the chart.
View monthly share of search table
| Month | Hill's | Brabantia | Minky | Hills Hoist |
|---|---|---|---|---|
| Oct 2025 | 78.5% | 12.9% | 7.2% | 1.4% |
| Nov 2025 | 74.1% | 14.8% | 9.5% | 1.6% |
| Dec 2025 | 74.1% | 14.9% | 9.3% | 1.6% |
| Jan 2026 | 76.4% | 15.3% | 7% | 1.4% |
| Feb 2026 | 72.8% | 17.8% | 7.8% | 1.6% |
| Mar 2026 | 70.7% | 21.2% | 6.5% | 1.6% |
| Apr 2026 | 73.7% | 18% | 6.6% | 1.6% |
| May 2026 | 70% | 21% | 7.5% | 1.5% |
| Jun 2026 | 76.5% | 15.4% | 6.8% | 1.4% |
| Jul 2026 | 73.9% | 18.1% | 6.7% | 1.3% |
| Aug 2026 | 69.8% | 20.9% | 7.7% | 1.5% |
| Sep 2026 | 72.4% | 17.7% | 8.3% | 1.6% |
How has the Brabantia and Hills Hoist comparison changed over the last 12 months?
3 findings
- Brabantia was ahead of Hills Hoist in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among clothes line brands worldwide moved from 12.9% to 17.7%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Hills Hoist’s estimated Share of Search among clothes line brands worldwide moved from 1.4% to 1.6%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for clothes line brands worldwide in September 2026?
1 change
In September 2026, Brabantia lost estimated Share of Search among clothes line brands worldwide, from 20.9% to 17.7%.
Other head-to-heads among clothes line brands
How each brand is measured
Brandwave collects information about searches that people make online using Brabantia’s and Hills Hoist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brabantia
1 branded search term
- brabantia
Hills Hoist
1 branded search term
- hills hoist
Put your own brand in this comparison
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