How popular isHills Hoist in search?
In September 2026, there were an estimated 9.9K branded searches for Hills Hoist worldwide which held steady over the last 12 months. Hills Hoist holds 1.6% estimated Share of Search among clothes line brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which clothes line brands compete with Hills Hoist?
Share of Search by month for Hill's, Brabantia, Minky, Hills Hoist. The figures are in the table below the chart.
View monthly share of search table
| Month | Hill's | Brabantia | Minky | Hills Hoist |
|---|---|---|---|---|
| Oct 2025 | 78.5% | 12.9% | 7.2% | 1.4% |
| Nov 2025 | 74.1% | 14.8% | 9.5% | 1.6% |
| Dec 2025 | 74.1% | 14.9% | 9.3% | 1.6% |
| Jan 2026 | 76.4% | 15.3% | 7% | 1.4% |
| Feb 2026 | 72.8% | 17.8% | 7.8% | 1.6% |
| Mar 2026 | 70.7% | 21.2% | 6.5% | 1.6% |
| Apr 2026 | 73.7% | 18% | 6.6% | 1.6% |
| May 2026 | 70% | 21% | 7.5% | 1.5% |
| Jun 2026 | 76.5% | 15.4% | 6.8% | 1.4% |
| Jul 2026 | 73.9% | 18.1% | 6.7% | 1.3% |
| Aug 2026 | 69.8% | 20.9% | 7.7% | 1.5% |
| Sep 2026 | 72.4% | 17.7% | 8.3% | 1.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.4% | 450K | 0% | +2.6 points | |
| 2, held 2nd | 17.7% | 110K | -18.5% | -3.2 points | |
| 3, held 3rd | 8.3% | 51.4K | +3.7% | +0.6 points | |
| 4, held 4th | 1.6% | 9.9K | 0% | +0.1 points |
1.
Hill's72.4%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +2.6 points.
17.7%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -3.2 points.
3.
Minky8.3%
Held 3rd. 51.4K estimated branded searches, +3.7% vs prior month. Share +0.6 points.
1.6%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Hills Hoist and its closest rivals
Every comparison with Hills Hoist
3 comparisons
How has branded search demand for Hills Hoist changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hills Hoist worldwide held steady at 9.9K.
- Across the 12 months ending September 2026, Hills Hoist’s estimated Share of Search among clothes line brands worldwide held steady, from 1.4% to 1.6%.
How did search popularity change for clothes line brands worldwide in September 2026?
3 changes
In September 2026, Hill's gained estimated Share of Search among clothes line brands worldwide, from 69.8% to 72.4%.
In September 2026, Minky gained estimated Share of Search among clothes line brands worldwide, from 7.7% to 8.3%.
In September 2026, Brabantia lost estimated Share of Search among clothes line brands worldwide, from 20.9% to 17.7%.
How is Hills Hoist measured?
Brandwave collects information about searches that people make online using Hills Hoist’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hills hoist
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