Hills Hoist vs Minky:Which is searched more?
In September 2026, Minky had more branded searches than Hills Hoist among clothes line brands worldwide. Minky was estimated to have 51.4K branded searches compared to Hills Hoist’s 9.9K, and held an 8.3% Share of Search versus Hills Hoist’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hills Hoist or Minky?
Compare the clothes line brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Minky, Hills Hoist. The figures are in the table below the chart.
View monthly share of search table
| Month | Hill's | Brabantia | Minky | Hills Hoist |
|---|---|---|---|---|
| Oct 2025 | 78.5% | 12.9% | 7.2% | 1.4% |
| Nov 2025 | 74.1% | 14.8% | 9.5% | 1.6% |
| Dec 2025 | 74.1% | 14.9% | 9.3% | 1.6% |
| Jan 2026 | 76.4% | 15.3% | 7% | 1.4% |
| Feb 2026 | 72.8% | 17.8% | 7.8% | 1.6% |
| Mar 2026 | 70.7% | 21.2% | 6.5% | 1.6% |
| Apr 2026 | 73.7% | 18% | 6.6% | 1.6% |
| May 2026 | 70% | 21% | 7.5% | 1.5% |
| Jun 2026 | 76.5% | 15.4% | 6.8% | 1.4% |
| Jul 2026 | 73.9% | 18.1% | 6.7% | 1.3% |
| Aug 2026 | 69.8% | 20.9% | 7.7% | 1.5% |
| Sep 2026 | 72.4% | 17.7% | 8.3% | 1.6% |
How has the Hills Hoist and Minky comparison changed over the last 12 months?
3 findings
- Minky was ahead of Hills Hoist in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hills Hoist’s estimated Share of Search among clothes line brands worldwide moved from 1.4% to 1.6%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Minky’s estimated Share of Search among clothes line brands worldwide moved from 7.2% to 8.3%, and its estimated monthly branded searches moved from 50.4K to 51.4K.
How did search popularity change for clothes line brands worldwide in September 2026?
1 change
In September 2026, Minky gained estimated Share of Search among clothes line brands worldwide, from 7.7% to 8.3%.
Other head-to-heads among clothes line brands
How each brand is measured
Brandwave collects information about searches that people make online using Hills Hoist’s and Minky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hills Hoist
1 branded search term
- hills hoist
Minky
4 branded search terms
- minky
- minky clothes airers
- minky ironing
- minky ironing boards
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