Brandwave

How popular isMinky in search?

In September 2026, there were an estimated 51.4K branded searches for Minky worldwide which held steady over the last 12 months. Minky holds 8.3% estimated Share of Search among clothes line brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hill's72.4%
  2. Brabantia17.7%
  3. Minky8.3%
  4. Hills Hoist1.6%
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Which clothes line brands compete with Minky?

Minky against clothes line brands worldwide, by month

Share of Search by month for Hill's, Brabantia, Minky. The figures are in the table below the chart.

View monthly share of search table
MonthHill'sBrabantiaMinkyHills Hoist
Oct 202578.5%12.9%7.2%1.4%
Nov 202574.1%14.8%9.5%1.6%
Dec 202574.1%14.9%9.3%1.6%
Jan 202676.4%15.3%7%1.4%
Feb 202672.8%17.8%7.8%1.6%
Mar 202670.7%21.2%6.5%1.6%
Apr 202673.7%18%6.6%1.6%
May 202670%21%7.5%1.5%
Jun 202676.5%15.4%6.8%1.4%
Jul 202673.9%18.1%6.7%1.3%
Aug 202669.8%20.9%7.7%1.5%
Sep 202672.4%17.7%8.3%1.6%

  1. 1.Hill's

    72.4%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Brabantia

    17.7%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -3.2 points.

  3. 3.Minky

    8.3%

    Held 3rd. 51.4K estimated branded searches, +3.7% vs prior month. Share +0.6 points.

  4. 4.Hills Hoist

    1.6%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Minky and its closest rivals

Every comparison with Minky

How has branded search demand for Minky changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Minky worldwide held steady, from 50.4K to 51.4K.
  • Across the 12 months ending September 2026, Minky’s estimated Share of Search among clothes line brands worldwide increased from 7.2% to 8.3%.
  • Across the 12 months ending September 2026, Minky’s estimated Share of Search among clothes line brands worldwide peaked at 9.5% in November 2025 and was lowest at 6.5% in March 2026.

How did search popularity change for clothes line brands worldwide in September 2026?

  1. In September 2026, Hill's gained estimated Share of Search among clothes line brands worldwide, from 69.8% to 72.4%.

  2. In September 2026, Minky gained estimated Share of Search among clothes line brands worldwide, from 7.7% to 8.3%.

  3. In September 2026, Brabantia lost estimated Share of Search among clothes line brands worldwide, from 20.9% to 17.7%.

Where does Minky compete?

Minky is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Clothes line brands3rd of 48.3%Shown above
Heated airer brands3rd of 411.2%Show ranking
Clothes airers4th of 611.4%Show ranking
Toilet brush brands5th of 611.1%Show ranking
Ironing boards3rd of 616.6%Show ranking
Easy squeeze mop brands1st of 355.2%Show ranking

How is Minky measured?

Brandwave collects information about searches that people make online using Minky’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • minky
  • minky clothes airers
  • minky ironing
  • minky ironing boards

Do you work for Minky? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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