How popular isLakeland in search?
In September 2026, there were an estimated 21.5K branded searches for Lakeland worldwide which is down 48.1% over the last 12 months. Lakeland holds 4.7% estimated Share of Search among heated airer brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Black and Decker48%
Robert Dyas36%
Minky11.2%
Lakeland4.7%
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Which heated airer brands compete with Lakeland?
Share of Search by month for Black and Decker, Robert Dyas, Minky, Lakeland. The figures are in the table below the chart.
View monthly share of search table
| Month | Black and Decker | Robert Dyas | Minky | Lakeland |
|---|---|---|---|---|
| Oct 2025 | 45.5% | 37.4% | 9.4% | 7.7% |
| Nov 2025 | 42.4% | 38.6% | 11.1% | 7.9% |
| Dec 2025 | 38.5% | 47.3% | 8.9% | 5.2% |
| Jan 2026 | 43.8% | 40% | 10% | 6.2% |
| Feb 2026 | 46.4% | 38.2% | 11.1% | 4.4% |
| Mar 2026 | 46.3% | 42.3% | 8.7% | 2.6% |
| Apr 2026 | 46.5% | 42.5% | 8.6% | 2.4% |
| May 2026 | 47.1% | 42.9% | 8.4% | 1.6% |
| Jun 2026 | 45.4% | 45.6% | 7.4% | 1.6% |
| Jul 2026 | 42.7% | 47.8% | 8% | 1.6% |
| Aug 2026 | 41.6% | 46.6% | 9.4% | 2.4% |
| Sep 2026 | 48% | 36% | 11.2% | 4.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 48% | 220K | 0% | +6.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 36% | 165K | -32.9% | -10.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.2% | 51.4K | +3.7% | +1.8 points | |
| 4, held 4th | 4.7% | 21.5K | +68% | +2.3 points |
48%
Moved from 2nd to 1st. 220K estimated branded searches, 0% vs prior month. Share +6.4 points.
36%
Moved from 1st to 2nd. 165K estimated branded searches, -32.9% vs prior month. Share -10.5 points.
3.
Minky11.2%
Held 3rd. 51.4K estimated branded searches, +3.7% vs prior month. Share +1.8 points.
4.
Lakeland4.7%
Held 4th. 21.5K estimated branded searches, +68% vs prior month. Share +2.3 points.
Compare search popularity between Lakeland and its closest rivals
Every comparison with Lakeland
20 comparisons
- Hill's vs Lakeland
- Household Essentials vs Lakeland
- Lakeland vs Leifheit
- Lakeland vs Vileda
- Beurer vs Lakeland
- Black and Decker vs Lakeland
- Breville vs Lakeland
- Cuisinart vs Lakeland
- Domo vs Lakeland
- Lakeland vs Ninja
- Lakeland vs Oxo
- Lakeland vs Robert Dyas
- Lakeland vs Russell Hobbs
- Lakeland vs Silentnight
- Lakeland vs Tefal
- Beldray vs Lakeland
- Brabantia vs Lakeland
- Joseph Joseph vs Lakeland
- Lakeland vs Minky
- Lakeland vs Philips
How has branded search demand for Lakeland changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lakeland worldwide fell from 41.5K to 21.5K.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among heated airer brands worldwide decreased from 7.7% to 4.7%.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among heated airer brands worldwide peaked at 7.9% in November 2025 and was lowest at 1.6% in July 2026.
How did search popularity change for heated airer brands worldwide in September 2026?
4 changes
In September 2026, Black and Decker overtook Robert Dyas to become the leader among heated airer brands worldwide, with 48% estimated Share of Search.
In September 2026, Lakeland gained estimated Share of Search among heated airer brands worldwide, from 2.4% to 4.7%.
In September 2026, Minky gained estimated Share of Search among heated airer brands worldwide, from 9.4% to 11.2%.
In September 2026, Robert Dyas lost estimated Share of Search among heated airer brands worldwide, from 46.6% to 36%.
Where does Lakeland compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pancake maker brands | 6th of 6 | 0.67% | Show ranking |
| Ironing boards | 5th of 6 | 1.7% | Show ranking |
| Egg cooker brands | 3rd of 3 | 1.9% | Show ranking |
| Clothes pegs brands | 3rd of 4 | 3.6% | Show ranking |
| Jar opener brands | 4th of 5 | 4.5% | Show ranking |
| Heated airer brands | 4th of 4 | 4.7% | Shown above |
| Clothes airers | 5th of 6 | 4.8% | Show ranking |
| Rolling pin brands | 3rd of 3 | 8.6% | Show ranking |
| Heated throw brands | 3rd of 4 | 12.1% | Show ranking |
How is Lakeland measured?
Brandwave collects information about searches that people make online using Lakeland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- lakeland clothes
- lakeland clothes airer
- lakeland heated airer
- lakeland heated throw
- lakeland uk
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Is Lakeland your brand?
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