Brabantia vs Lakeland:Which is more popular by branded search?
In August 2026, Brabantia had more branded searches than Lakeland among ironing boards worldwide. Brabantia was estimated to have 135K branded searches compared to Lakeland’s 6.6K, and held a 9.7% Share of Search versus Lakeland’s 0.47%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brabantia or Lakeland?
Compare the ironing boards shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brabantia, Lakeland. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Brabantia | Joseph Joseph | Beldray | Lakeland | Minky |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.2% | 6.8% | 10.1% | 1.1% | 0.74% | 0.01% |
| Nov 2025 | 80.8% | 6.9% | 10.4% | 0.93% | 0.93% | <0.01% |
| Dec 2025 | 83.3% | 5.4% | 9.9% | 0.6% | 0.73% | <0.01% |
| Jan 2026 | 78.6% | 7.9% | 11.9% | 0.71% | 0.87% | 0.01% |
| Feb 2026 | 78.5% | 8.9% | 10.9% | 0.97% | 0.8% | 0.02% |
| Mar 2026 | 76.6% | 10.8% | 10.8% | 1.2% | 0.53% | 0.01% |
| Apr 2026 | 78.2% | 9.2% | 11.2% | 0.82% | 0.55% | <0.01% |
| May 2026 | 77.7% | 11.5% | 9.4% | 0.85% | 0.46% | <0.01% |
| Jun 2026 | 80.8% | 8% | 9.8% | 0.88% | 0.48% | <0.01% |
| Jul 2026 | 81.8% | 8.5% | 8.5% | 0.77% | 0.42% | <0.01% |
| Aug 2026 | 79.2% | 9.7% | 9.7% | 0.87% | 0.47% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Brabantia and Lakeland comparison changed over the last 12 months?
3 findings
- Brabantia was ahead of Lakeland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among ironing boards worldwide moved from 6.8% to 9.7%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 11 months ending August 2026, Lakeland’s estimated Share of Search among ironing boards worldwide moved from 0.74% to 0.47%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for ironing boards worldwide in August 2026?
2 changes
In August 2026, Brabantia gained estimated Share of Search among ironing boards worldwide, from 8.5% to 9.7%.
Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brabantia’s and Lakeland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.