How popular isHousehold Essentials in search?
In August 2026, there were an estimated 6.6K branded searches for Household Essentials worldwide which held steady over the last 11 months. Household Essentials holds 1.8% estimated Share of Search among clothes airers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which clothes airers compete with Household Essentials?
Share of Search by month for Vileda, Brabantia, Leifheit, Household Essentials. The figures are in the table below the chart.
View monthly share of search table
| Month | Vileda | Brabantia | Leifheit | Household Essentials | Lakeland | Minky |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 24.5% | 16.4% | 1.8% | 2.7% | 0.04% |
| Nov 2025 | 49.3% | 27% | 18.1% | 2% | 3.6% | 0.03% |
| Dec 2025 | 54% | 24.3% | 16.3% | 2.2% | 3.3% | 0.02% |
| Jan 2026 | 49.8% | 27.2% | 18.3% | 1.6% | 3% | 0.03% |
| Feb 2026 | 51.9% | 28.4% | 15.6% | 1.4% | 2.6% | 0.07% |
| Mar 2026 | 45.7% | 30.7% | 20.6% | 1.5% | 1.5% | 0.03% |
| Apr 2026 | 45.5% | 30.4% | 20.4% | 1.8% | 1.8% | 0.03% |
| May 2026 | 44.3% | 36.2% | 16.2% | 1.8% | 1.4% | 0.02% |
| Jun 2026 | 50.3% | 27.6% | 18.4% | 2% | 1.6% | 0.03% |
| Jul 2026 | 47.6% | 31.8% | 17.5% | 1.6% | 1.6% | 0.03% |
| Aug 2026 | 44.1% | 36.1% | 16.2% | 1.8% | 1.8% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 165K | 0% | -3.5 points | |
| 2, held 2nd | 36.1% | 135K | +22.7% | +4.4 points | |
| 3, held 3rd | 16.2% | 60.5K | 0% | -1.3 points | |
| 4, held 4th | 1.8% | 6.6K | +22.2% | +0.2 points | |
| 5, held 5th | 1.8% | 6.6K | +22.2% | +0.2 points | |
| 6, held 6th | 0.03% | 110 | +22.2% | 0 points |
1.
Vileda44.1%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share -3.5 points.
36.1%
Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +4.4 points.
3.Leifheit
16.2%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -1.3 points.
1.8%
Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
5.Lakeland
1.8%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
6.Minky
0.03%
Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between Household Essentials and its closest rivals
- Household Essentials vs Vileda: compare search popularity
Household Essentials vs Brabantia: compare search popularity- Household Essentials vs Leifheit: compare search popularity
- Household Essentials vs Lakeland: compare search popularity
- Household Essentials vs Minky: compare search popularity
- Compare Household Essentials with any brand
How has branded search demand for Household Essentials changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Household Essentials worldwide held steady at 6.6K.
- Across the 11 months ending August 2026, Household Essentials rose from 5th to 4th among clothes airers worldwide.
How did search popularity change for clothes airers worldwide in August 2026?
5 changes
In August 2026, Brabantia gained estimated Share of Search among clothes airers worldwide, from 31.8% to 36.1%.
In August 2026, Vileda lost estimated Share of Search among clothes airers worldwide, from 47.6% to 44.1%.
In August 2026, Leifheit lost estimated Share of Search among clothes airers worldwide, from 17.5% to 16.2%.
Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.
Where does Household Essentials compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Towel rail brands | 4th of 6 | 1.6% | Show ranking |
| Clothes airers | 4th of 6 | 1.8% | Shown above |
How is Household Essentials measured?
Brandwave collects information about searches that people make online using Household Essentials’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- household essentials
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Is Household Essentials your brand?
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