Household Essentials vs Minky:Which is more popular by branded search?
In August 2026, Household Essentials had more branded searches than Minky among clothes airers worldwide. Household Essentials was estimated to have 6.6K branded searches compared to Minky’s 110, and held a 1.8% Share of Search versus Minky’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Household Essentials or Minky?
Compare the clothes airers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Household Essentials, Minky. The figures are in the table below the chart.
View monthly share of search table
| Month | Vileda | Brabantia | Leifheit | Household Essentials | Lakeland | Minky |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 24.5% | 16.4% | 1.8% | 2.7% | 0.04% |
| Nov 2025 | 49.3% | 27% | 18.1% | 2% | 3.6% | 0.03% |
| Dec 2025 | 54% | 24.3% | 16.3% | 2.2% | 3.3% | 0.02% |
| Jan 2026 | 49.8% | 27.2% | 18.3% | 1.6% | 3% | 0.03% |
| Feb 2026 | 51.9% | 28.4% | 15.6% | 1.4% | 2.6% | 0.07% |
| Mar 2026 | 45.7% | 30.7% | 20.6% | 1.5% | 1.5% | 0.03% |
| Apr 2026 | 45.5% | 30.4% | 20.4% | 1.8% | 1.8% | 0.03% |
| May 2026 | 44.3% | 36.2% | 16.2% | 1.8% | 1.4% | 0.02% |
| Jun 2026 | 50.3% | 27.6% | 18.4% | 2% | 1.6% | 0.03% |
| Jul 2026 | 47.6% | 31.8% | 17.5% | 1.6% | 1.6% | 0.03% |
| Aug 2026 | 44.1% | 36.1% | 16.2% | 1.8% | 1.8% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Household Essentials and Minky comparison changed over the last 12 months?
3 findings
- Household Essentials was ahead of Minky in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Household Essentials’ estimated Share of Search among clothes airers worldwide held steady at 1.8%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Minky’s estimated Share of Search among clothes airers worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for clothes airers worldwide in August 2026?
1 change
Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Household Essentials’ and Minky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Household Essentials
1 branded search term
- household essentials
Minky
1 branded search term
- minky ironing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.