Brandwave

Clothes airers:Which brands are most popular in search?

In August 2026, Vileda was the most searched among clothes airers worldwide, with an estimated 165K branded searches and 44.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vileda44.1%
  2. Brabantia36.1%
  3. Leifheit16.2%
  4. Household Essentials1.8%
  5. Lakeland1.8%
  6. Minky0.03%

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Share of SearchLeaderboard

Compare the clothes airers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among clothes airers worldwide, by month

Share of Search by month for Vileda, Brabantia, Leifheit. The figures are in the table below the chart.

View monthly share of search table
MonthViledaBrabantiaLeifheitHousehold EssentialsLakelandMinky
Oct 202554.5%24.5%16.4%1.8%2.7%0.04%
Nov 202549.3%27%18.1%2%3.6%0.03%
Dec 202554%24.3%16.3%2.2%3.3%0.02%
Jan 202649.8%27.2%18.3%1.6%3%0.03%
Feb 202651.9%28.4%15.6%1.4%2.6%0.07%
Mar 202645.7%30.7%20.6%1.5%1.5%0.03%
Apr 202645.5%30.4%20.4%1.8%1.8%0.03%
May 202644.3%36.2%16.2%1.8%1.4%0.02%
Jun 202650.3%27.6%18.4%2%1.6%0.03%
Jul 202647.6%31.8%17.5%1.6%1.6%0.03%
Aug 202644.1%36.1%16.2%1.8%1.8%0.03%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Vileda

    44.1%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -3.5 points.

  2. 2.Brabantia

    36.1%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +4.4 points.

  3. 3.Leifheit

    16.2%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Household Essentials

    1.8%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Lakeland

    1.8%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  6. 6.Minky

    0.03%

    Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among clothes airers worldwide?

In August 2026, Vileda was the most searched among clothes airers worldwide, with an estimated 165K branded searches and 44.1% estimated Share of Search within this set. Brabantia is in 2nd place, 8 percentage points behind at 36.1% Share of Search.

Global clothes airers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Vileda54.5% → 44.1%54.5%Oct 202544.1%Aug 20261st
Brabantia24.5% → 36.1%36.2%May 202624.3%Dec 20252nd
Leifheit16.4% → 16.2%20.6%Mar 202615.6%Feb 20263rd
Household Essentials1.8%2.2%Dec 20251.4%Feb 20265th → 4th
Lakeland2.7% → 1.8%3.6%Nov 20251.4%May 20264th → 5th
Minky0.04% → 0.03%0.07%Feb 20260.02%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Vileda’s estimated Share of Search among clothes airers worldwide decreased from 54.5% to 44.1%.
  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among clothes airers worldwide increased from 24.5% to 36.1%.
  • Across the 11 months ending August 2026, Lakeland’s estimated Share of Search among clothes airers worldwide decreased from 2.7% to 1.8%.
  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among clothes airers worldwide peaked at 36.2% in May 2026 and was lowest at 24.3% in December 2025.
  • Across the 11 months ending August 2026, Leifheit’s estimated Share of Search among clothes airers worldwide peaked at 20.6% in March 2026 and was lowest at 15.6% in February 2026.
  • Across the 11 months ending August 2026, Lakeland’s estimated Share of Search among clothes airers worldwide peaked at 3.6% in November 2025 and was lowest at 1.4% in May 2026.
  • Across the 11 months ending August 2026, Household Essentials rose from 5th to 4th among clothes airers worldwide.
  • Across the 11 months ending August 2026, Lakeland fell from 4th to 5th among clothes airers worldwide.
  • Across the 11 months ending August 2026, Leifheit and Minky held steady: their estimated Share of Search among clothes airers worldwide each moved less than 0.5 percentage points.

How did search popularity change for clothes airers worldwide in August 2026?

  1. In August 2026, Brabantia gained estimated Share of Search among clothes airers worldwide, from 31.8% to 36.1%.

  2. In August 2026, Vileda lost estimated Share of Search among clothes airers worldwide, from 47.6% to 44.1%.

  3. In August 2026, Leifheit lost estimated Share of Search among clothes airers worldwide, from 17.5% to 16.2%.

  4. Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

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