Brabantia vs Vileda:Which is more popular by branded search?
In August 2026, Vileda had more branded searches than Brabantia among clothes airers worldwide. Vileda was estimated to have 165K branded searches compared to Brabantia’s 135K, and held a 44.1% Share of Search versus Brabantia’s 36.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brabantia or Vileda?
Compare the clothes airers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vileda, Brabantia. The figures are in the table below the chart.
View monthly share of search table
| Month | Vileda | Brabantia | Leifheit | Household Essentials | Lakeland | Minky |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 24.5% | 16.4% | 1.8% | 2.7% | 0.04% |
| Nov 2025 | 49.3% | 27% | 18.1% | 2% | 3.6% | 0.03% |
| Dec 2025 | 54% | 24.3% | 16.3% | 2.2% | 3.3% | 0.02% |
| Jan 2026 | 49.8% | 27.2% | 18.3% | 1.6% | 3% | 0.03% |
| Feb 2026 | 51.9% | 28.4% | 15.6% | 1.4% | 2.6% | 0.07% |
| Mar 2026 | 45.7% | 30.7% | 20.6% | 1.5% | 1.5% | 0.03% |
| Apr 2026 | 45.5% | 30.4% | 20.4% | 1.8% | 1.8% | 0.03% |
| May 2026 | 44.3% | 36.2% | 16.2% | 1.8% | 1.4% | 0.02% |
| Jun 2026 | 50.3% | 27.6% | 18.4% | 2% | 1.6% | 0.03% |
| Jul 2026 | 47.6% | 31.8% | 17.5% | 1.6% | 1.6% | 0.03% |
| Aug 2026 | 44.1% | 36.1% | 16.2% | 1.8% | 1.8% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Brabantia and Vileda comparison changed over the last 12 months?
3 findings
- Vileda was ahead of Brabantia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among clothes airers worldwide moved from 24.5% to 36.1%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 11 months ending August 2026, Vileda’s estimated Share of Search among clothes airers worldwide moved from 54.5% to 44.1%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for clothes airers worldwide in August 2026?
2 changes
In August 2026, Brabantia gained estimated Share of Search among clothes airers worldwide, from 31.8% to 36.1%.
In August 2026, Vileda lost estimated Share of Search among clothes airers worldwide, from 47.6% to 44.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Brabantia’s and Vileda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.