Household Essentials vs Lakeland:Which is searched more?
In August 2026, Household Essentials and Lakeland were level on Share of Search among clothes airers worldwide, with an estimated 6.6K branded searches each, at 1.8% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Household Essentials or Lakeland?
Compare the clothes airers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Household Essentials, Lakeland. The figures are in the table below the chart.
View monthly share of search table
| Month | Household Essentials | Lakeland |
|---|---|---|
| Oct 2025 | 1.8% | 2.7% |
| Nov 2025 | 2% | 3.6% |
| Dec 2025 | 2.2% | 3.3% |
| Jan 2026 | 1.6% | 3% |
| Feb 2026 | 1.4% | 2.6% |
| Mar 2026 | 1.5% | 1.5% |
| Apr 2026 | 1.8% | 1.8% |
| May 2026 | 1.8% | 1.4% |
| Jun 2026 | 2% | 1.6% |
| Jul 2026 | 1.6% | 1.6% |
| Aug 2026 | 1.8% | 1.8% |
| Sep 2026 | — | — |
How has the Household Essentials and Lakeland comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Household Essentials took it in May 2026.
- Across the 11 months ending August 2026, Household Essentials’ estimated Share of Search among clothes airers worldwide held steady at 1.8%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Lakeland’s estimated Share of Search among clothes airers worldwide moved from 2.7% to 1.8%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for clothes airers worldwide in August 2026?
1 change
Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Household Essentials’ and Lakeland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Household Essentials
1 branded search term
- household essentials
Lakeland
1 branded search term
- lakeland uk
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.