Brandwave

How popular isBeldray?

In September 2026, people searched for Beldray by name about 14,300 times worldwide, a 20.9% decrease from the previous year. These searches made up 0.2% of all global heated airer brand searches, placing Beldray fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about heated airer brands, Beldray appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Beldray is the fifth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Robert DyasShare of searches 68.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MinkyShare of searches 21.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. LakelandShare of searches 9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Black+DeckerShare of searches 0.54%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. BeldrayShare of searches 0.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top heated airer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beldray was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beldray is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lakeland1st
  2. Minky2nd
  3. Black+Decker3rd
  4. Beldray4th
  5. Robert Dyas–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Minky3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lakeland3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beldray2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Robert Dyas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heated airer brands

5 answers

  • Asked ChatGPT

    “Which heated airer brand should I buy?”

    1. 1Lakeland
    2. 2Minky
    3. 3Black+Decker

  • Asked ChatGPT

    “What are the best heated airer brands?”

    1. 1Lakeland
    2. 2Minky
    3. 3Black+Decker
    4. 4Beldray

  • Asked ChatGPT

    “What's the best heated airer brand for indoor laundry drying?”

    1. 1Lakeland
    2. 2Minky
    3. 3Beldray

  • Searched Google, AI Overview

    “indoor clothes dryer”

    1. Searched Google, AI Overview

      “heated clothes rack”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Which heated airer brands compete with Beldray?

      Beldray against heated airer brands worldwide, by month

      Share of searches by month for Robert Dyas, Minky, Lakeland, Beldray. The figures are in the table below the chart.

      View monthly share of searches table
      MonthRobert DyasMinkyLakelandBlack+DeckerBeldray
      Oct 202567.4%16.9%13.9%1.2%0.64%
      Nov 202565.3%18.7%13.4%1.2%1.4%
      Dec 202576.1%14.3%8.4%0.73%0.48%
      Jan 202670.1%17.6%10.8%1%0.56%
      Feb 202670.5%20.5%8.1%0.68%0.31%
      Mar 202678.5%16.1%4.9%0.34%0.19%
      Apr 202679.3%16%4.4%0.19%0.1%
      May 202681%15.8%3.1%0.09%0.06%
      Jun 202683.3%13.5%3%0.09%0.05%
      Jul 202683.3%13.9%2.7%0.06%0.03%
      Aug 202679.6%16%4.1%0.16%0.07%
      Sep 202668.8%21.5%9%0.54%0.2%

      1. 1.Robert Dyas

        68.8%

        Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share -10.8 points.

      2. 2.Minky

        21.5%

        Held 2nd. 51.4K estimated branded searches, +3.7% vs prior month. Share +5.4 points.

      3. 3.Lakeland

        9%

        Held 3rd. 21.5K estimated branded searches, +68% vs prior month. Share +4.8 points.

      4. 4.Black+Decker

        0.54%

        Held 4th. 1.3K estimated branded searches, +170.8% vs prior month. Share +0.4 points.

      5. 5.Beldray

        0.2%

        Held 5th. 480 estimated branded searches, +128.6% vs prior month. Share +0.1 points.

      Compare popularity between Beldray and its closest rivals

      Every comparison with Beldray

      13 comparisons

      How has branded search demand for Beldray changed worldwide over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Beldray worldwide fell from 18.1K to 14.3K.
      • Across the 12 months ending September 2026, Beldray’s share of searches among heated airer brands worldwide peaked at 1.4% in November 2025 and was lowest at 0.03% in July 2026.

      How did search popularity change for heated airer brands worldwide in September 2026?

      5 changes

      1. In September 2026, Minky gained share of searches among heated airer brands worldwide, from 16% to 21.5%.

      2. In September 2026, Lakeland gained share of searches among heated airer brands worldwide, from 4.1% to 9%.

      3. In September 2026, Robert Dyas lost share of searches among heated airer brands worldwide, from 79.6% to 68.8%.

      4. Estimated monthly branded searches for Beldray worldwide fell 74.7% over 12 measured months, from 1.9K to 480 in September 2026.

      5. Estimated monthly branded searches for Black+Decker worldwide fell 63.9% over 12 measured months, from 3.6K to 1.3K in September 2026.

      How are Beldray’s branded searches counted?

      4 search terms

      Brandwave collects information about searches that people make online using Beldray’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • beldray
      • beldray heated airer
      • beldray ironing board
      • beldray ironing boards

      Do you work for Beldray? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Beldray compete?

      Beldray is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Mop brands7th of 81.8%Show ranking
      Ironing boards5th of 50.6%Show ranking
      Heated airer brands5th of 50.2%Shown above
      Creator with pink hair and a pink jacket

      Is Beldray your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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